# What does Xataka use?

Xataka (xataka.com) shows public evidence of 50 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Broadcast Media
- Size: 11–50 employees
- Based in: Madrid, Spain
- Founded: 2004
- LinkedIn: https://www.linkedin.com/company/11275845

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code |  |
| [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code |  |
| [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code |  |
| [Pingdom](https://www.runsonwhat.com/reverse/pingdom) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config, Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code, Website config |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code, Website config |  |
| [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code |  |
| [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config, Website code |  |
| [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code |  |
| [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config, Website code |  |
| [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code |  |
| [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code |  |
| [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config |  |
| [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config |  |
| [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config, Website code |  |
| [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config |  |
| [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config, Website code |  |
| [Sharethrough](https://www.runsonwhat.com/reverse/sharethrough) | Ads & Pixels | Website config |  |
| [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config, Website code |  |
| [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code |  |
| [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code |  |
| [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code |  |
| [Demandbase](https://www.runsonwhat.com/reverse/demandbase) | Sales & CRM | Website code |  |
| [Adobe Advertising](https://www.runsonwhat.com/reverse/adobe-advertising) | Ads & Pixels | Website code |  |
| [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code |  |
| [MediaMath](https://www.runsonwhat.com/reverse/mediamath) | Ads & Pixels | Website code |  |
| [Outbrain](https://www.runsonwhat.com/reverse/outbrain) | Ads & Pixels | Website config |  |
| [33Across](https://www.runsonwhat.com/reverse/33across) | Ads & Pixels | Website code |  |
| [MGID](https://www.runsonwhat.com/reverse/mgid) | Ads & Pixels | Website code |  |
| [Clickagy](https://www.runsonwhat.com/reverse/clickagy) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code |  |
| [URIports](https://www.runsonwhat.com/reverse/uriports) | Security & Compliance | Email records |  |

## FAQ

### What tools does Xataka use?

As of November 2026, runsonwhat has found 50 tools at Xataka (xataka.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, reCAPTCHA and Amazon SES. Last checked November 8, 2026.

### What cloud does Xataka run on?

Xataka uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on xataka.com. Amazon Web Services is used by 147,363 companies runsonwhat tracks.

### What sales tools does Xataka use?

The sales tools runsonwhat has found at Xataka are Demandbase and Clickagy (November 2026); no CRM shows up in Xataka's public records. runsonwhat found Demandbase through Demandbase code on xataka.com.

### What email provider does Xataka use?

Xataka uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on xataka.com. Google Workspace is used by 419,215 companies runsonwhat tracks.

### What analytics tools does Xataka use?

Xataka uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on xataka.com. Google Analytics is used by 903,824 companies runsonwhat tracks.

### What monitoring tools does Xataka use?

Xataka uses web-vitals for monitoring, alongside Pingdom, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on xataka.com. web-vitals is used by 30,110 companies runsonwhat tracks.

### Does Xataka use jQuery?

Yes. runsonwhat found jQuery at Xataka through jQuery code on xataka.com. jQuery is a Frontend tool used by 927,191 companies runsonwhat tracks.

### Which companies have a tech stack similar to Xataka's?

The companies with the stacks most like Xataka's are RacingJunk, General de Seguros, My 1health and Splash Clinical, according to runsonwhat (November 2026). Each shares 6 to 24 tools with Xataka, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Xataka uses?

runsonwhat reads public records only. Of the 50 tools at Xataka, 31 were found through code on xataka.com, 12 through website configuration files, 3 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and xataka.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/xataka.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.