# What does WWF use? WWF (wwf.it) shows public evidence of 25 tools, according to runsonwhat (last checked 2026-11-09). - Based in: Italy - LinkedIn: https://www.linkedin.com/company/wwf-italia ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain | 2023-10 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Quantcast](https://www.runsonwhat.com/reverse/quantcast) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records, DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | ## Recent changes at WWF - 2026-11-01: started using again [Pinterest](https://www.runsonwhat.com/reverse/pinterest) - 2026-11-01: started using again [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) - 2026-11-01: started using again [Zoom](https://www.runsonwhat.com/reverse/zoom) - 2026-10-31: stopped using [Zoom](https://www.runsonwhat.com/reverse/zoom) - 2026-10-31: stopped using [Pinterest](https://www.runsonwhat.com/reverse/pinterest) - 2026-10-31: started using [Mailgun](https://www.runsonwhat.com/reverse/mailgun) - 2026-10-31: stopped using [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) ## FAQ ### What tools does WWF use? As of November 2026, runsonwhat has found 25 tools at WWF (wwf.it) in public records. Application: Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 9, 2026. ### What email provider does WWF use? WWF uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 734,165 companies runsonwhat tracks. ### What analytics tools does WWF use? WWF uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on wwf.it. Google Analytics is used by 903,940 companies runsonwhat tracks. ### What is WWF's website built with? WWF uses WordPress for its website, alongside Yoast SEO and Shopify, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on wwf.it. WordPress is used by 606,801 companies runsonwhat tracks. ### What marketing software does WWF use? WWF uses Mailchimp for marketing, alongside Salesforce Marketing Cloud, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on wwf.it. Mailchimp is used by 119,039 companies runsonwhat tracks. ### How long has WWF used Shopify? WWF has used Shopify since at least October 2023, going by the first public certificate of the wwf.it subdomain that points at Shopify. ### Does WWF use Google Fonts? Yes. runsonwhat found Google Fonts at WWF through Google Fonts code on wwf.it. Google Fonts is a Media & UI tool used by 825,589 companies runsonwhat tracks. ### Has WWF changed tools recently? Yes. On runsonwhat's rechecks, WWF started using Pinterest, Google Workspace and Zoom (latest on November 1, 2026) and stopped using Zoom, Pinterest and Google Workspace (latest on October 31, 2026). A change counts only between two checks of wwf.it done the same way. ### How does runsonwhat know what WWF uses? runsonwhat reads public records only. Of the 25 tools at WWF, 16 were found through code on wwf.it, 4 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wwf.it about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wwf.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.