# What does WPP.com use? WPP.com (wpp.com) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Marketing - Size: 10,000+ employees - Based in: London, United Kingdom - Founded: 1971 - LinkedIn: https://www.linkedin.com/company/wpp ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Cloudinary](https://www.runsonwhat.com/reverse/cloudinary) | Media & UI | Website code | | | [MongoDB Atlas](https://www.runsonwhat.com/reverse/mongodb) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Plausible](https://www.runsonwhat.com/reverse/plausible) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Have I Been Pwned](https://www.runsonwhat.com/reverse/hibp) | Security & Compliance | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Smartsheet](https://www.runsonwhat.com/reverse/smartsheet) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records, Website code | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Wiz](https://www.runsonwhat.com/reverse/wiz) | Security & Compliance | DNS verification records | | | [Wrike](https://www.runsonwhat.com/reverse/wrike) | Collaboration | DNS verification records | | | [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2025-10 | | [Palo Alto Networks](https://www.runsonwhat.com/reverse/paloalto) | Security & Compliance | DNS verification records | | | [HashiCorp Cloud](https://www.runsonwhat.com/reverse/hashicorp) | Dev Tools | DNS verification records | | | [Dell Technologies](https://www.runsonwhat.com/reverse/dell-technologies) | Other traces | DNS verification records | | | [LucidLink](https://www.runsonwhat.com/reverse/lucidlink) | Collaboration | DNS verification records | | | [Serval](https://www.runsonwhat.com/reverse/serval) | Dev Tools | DNS verification records | | ## Recent changes at WPP.com - 2026-10-20: started using [LucidLink](https://www.runsonwhat.com/reverse/lucidlink) - 2026-10-09: started using [Dell Technologies](https://www.runsonwhat.com/reverse/dell-technologies) ## FAQ ### What tools does WPP.com use? As of October 2026, runsonwhat has found 37 tools at WPP.com (wpp.com) in public records. Edge & Hosting: Cloudflare and Vercel. Application: React, Tailwind CSS and Next.js. Data & Observability: Plausible. Go-to-market: LinkedIn Insight Tag, Zendesk and Contentful. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does WPP.com run on? WPP.com uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and code on wpp.com. Vercel is used by 47,254 companies runsonwhat tracks. ### What email provider does WPP.com use? WPP.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,105 companies runsonwhat tracks. ### What does WPP.com use for customer support? WPP.com uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,198 companies runsonwhat tracks. ### What analytics tools does WPP.com use? WPP.com uses Plausible for analytics, according to runsonwhat (October 2026). runsonwhat found Plausible through Plausible code on wpp.com. Plausible is used by 6,974 companies runsonwhat tracks. ### What is WPP.com's website built with? WPP.com uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on wpp.com. Contentful is used by 4,088 companies runsonwhat tracks. ### How long has WPP.com used SafeBase? WPP.com has used SafeBase since at least October 2025, going by the first public certificate of the wpp.com subdomain that points at SafeBase. ### Does WPP.com use Cloudflare? Yes. runsonwhat found Cloudflare at WPP.com through DNS records that point at Cloudflare. Cloudflare is a CDN & Edge tool used by 695,979 companies runsonwhat tracks. ### Has WPP.com changed tools recently? Yes. On runsonwhat's rechecks, WPP.com started using LucidLink and Dell Technologies (latest on October 20, 2026). A change counts only between two checks of wpp.com done the same way. ### Which companies have a tech stack similar to WPP.com's? The companies with the stacks most like WPP.com's are ShipBob, Hydro Tasmania, Gap and The New York Times, according to runsonwhat (October 2026). Each shares 7 to 18 tools with WPP.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what WPP.com uses? runsonwhat reads public records only. Of the 37 tools at WPP.com, 25 were found through DNS records, 7 through code on wpp.com, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wpp.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wpp.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.