# What does Woolona use?

Woolona (woolona.de) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-12).

- Industry: Textiles
- Size: 1–10 employees
- Based in: Hof, Germany
- Founded: 1952
- LinkedIn: https://www.linkedin.com/company/woolona-gmbh

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |
| [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Hyros](https://www.runsonwhat.com/reverse/hyros) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code |  |
| [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code |  |
| [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code |  |
| [Judge.me](https://www.runsonwhat.com/reverse/judge-me) | Marketing | Website code |  |
| [Adform](https://www.runsonwhat.com/reverse/adform) | Ads & Pixels | Website code |  |
| [Kit](https://www.runsonwhat.com/reverse/convertkit) | Marketing | Website code |  |
| [Trusted Shops](https://www.runsonwhat.com/reverse/trusted-shops) | Marketing | Website code |  |
| [Rebuy](https://www.runsonwhat.com/reverse/rebuy) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |

## Recent changes at Woolona

- 2026-11-04: stopped using [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads)
- 2026-11-04: stopped using [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity)
- 2026-11-04: started using [Google Maps](https://www.runsonwhat.com/reverse/google-maps)
- 2026-11-04: started using [Vimeo](https://www.runsonwhat.com/reverse/vimeo)

## FAQ

### What tools does Woolona use?

As of November 2026, runsonwhat has found 24 tools at Woolona (woolona.de) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Vimeo and Google Maps. Data & Observability: Google Analytics and Hyros. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365 and SendGrid. Last checked November 12, 2026.

### What email provider does Woolona use?

Woolona uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 736,661 companies runsonwhat tracks.

### What payment provider does Woolona use?

Woolona uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on woolona.de. PayPal is used by 35,158 companies runsonwhat tracks.

### What analytics tools does Woolona use?

Woolona uses Google Analytics for analytics, alongside Hyros, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on woolona.de. Google Analytics is used by 904,065 companies runsonwhat tracks.

### What is Woolona's website built with?

Woolona uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,627 companies runsonwhat tracks.

### What marketing software does Woolona use?

Woolona uses Klaviyo for marketing, alongside Judge.me, Kit and Trusted Shops, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on woolona.de. Klaviyo is used by 36,493 companies runsonwhat tracks.

### Does Woolona use jQuery?

Yes. runsonwhat found jQuery at Woolona through jQuery code on woolona.de. jQuery is a Frontend tool used by 927,271 companies runsonwhat tracks.

### Has Woolona changed tools recently?

Yes. On runsonwhat's rechecks, Woolona started using Google Maps and Vimeo (latest on November 4, 2026) and stopped using Microsoft Ads and Microsoft Clarity (latest on November 4, 2026). A change counts only between two checks of woolona.de done the same way.

### Which companies have a tech stack similar to Woolona's?

The companies with the stacks most like Woolona's are Parker Thatch, Polish Pops, Inno Supps and Spiritual Society, according to runsonwhat (November 2026). Each shares 12 to 18 tools with Woolona, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Woolona uses?

runsonwhat reads public records only. Of the 24 tools at Woolona, 19 were found through code on woolona.de, 2 through DNS records, 1 through website configuration files, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and woolona.de about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/woolona.de (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
