# What does The Woolmark Company use?

The Woolmark Company (woolmark.com) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-11-01).

- LinkedIn: https://www.linkedin.com/company/the_woolmark_company

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Okta](https://www.runsonwhat.com/reverse/okta) | Auth & Identity | Custom domain, Website config |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain |  |
| [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records |  |
| [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records |  |
| [hCaptcha](https://www.runsonwhat.com/reverse/hcaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does The Woolmark Company use?

As of November 2026, runsonwhat has found 17 tools at The Woolmark Company (woolmark.com) in public records. Edge & Hosting: Cloudflare. Application: YouTube and Okta. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Pinterest. Company Ops: Microsoft 365, dmarcian and hCaptcha. Last checked November 1, 2026.

### What email provider does The Woolmark Company use?

The Woolmark Company uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 720,971 companies runsonwhat tracks.

### What analytics tools does The Woolmark Company use?

The Woolmark Company uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Azure Monitor, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on woolmark.com. Google Analytics is used by 905,983 companies runsonwhat tracks.

### What marketing software does The Woolmark Company use?

The Woolmark Company uses Pardot for marketing, alongside Marketo, according to runsonwhat (November 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 20,666 companies runsonwhat tracks.

### What does The Woolmark Company use for login and identity?

The Woolmark Company uses Okta for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Okta through a subdomain that points at Okta and configuration files. Okta is used by 1,931 companies runsonwhat tracks.

### Does The Woolmark Company use Cloudflare?

Yes. runsonwhat found Cloudflare at The Woolmark Company through Cloudflare code on woolmark.com. Cloudflare is a CDN & Edge tool used by 726,150 companies runsonwhat tracks.

### Which companies have a tech stack similar to The Woolmark Company's?

The companies with the stacks most like The Woolmark Company's are Spotify, Seafax, Cosm and RePro Stream, according to runsonwhat (November 2026). Each shares 4 to 7 tools with The Woolmark Company, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what The Woolmark Company uses?

runsonwhat reads public records only. Of the 17 tools at The Woolmark Company, 10 were found through code on woolmark.com, 4 through subdomains that point at the vendor, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and woolmark.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/woolmark.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.