# What does Wish use? Wish (wish.com) shows public evidence of 47 tools, according to runsonwhat (last checked 2026-10-21). - Industry: E-commerce - Size: 201–1,000 employees - Based in: San Francisco, United States - Founded: 2010 - LinkedIn: https://www.linkedin.com/company/wishshopping ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code | 2022-05 | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2023-12 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Braintree](https://www.runsonwhat.com/reverse/braintree) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain | 2020-07 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2020-07 | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Taboola](https://www.runsonwhat.com/reverse/taboola) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Custom domain | | | [Rokt](https://www.runsonwhat.com/reverse/rokt) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records, Website code | | | [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records | | | [TrustArc](https://www.runsonwhat.com/reverse/trustarc) | Security & Compliance | Website code | | | [SpyCloud](https://www.runsonwhat.com/reverse/spycloud) | Security & Compliance | DNS verification records | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | ## Recent changes at Wish - 2026-10-21: started using [Rokt](https://www.runsonwhat.com/reverse/rokt) ## FAQ ### What tools does Wish use? As of October 2026, runsonwhat has found 47 tools at Wish (wish.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Braintree. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 21, 2026. ### What cloud does Wish run on? Wish uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on wish.com. Amazon Web Services is used by 145,629 companies runsonwhat tracks. ### What CRM does Wish use? Wish uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot, and Wish has used it since at least July 2020. HubSpot is used by 93,898 companies runsonwhat tracks. ### What email provider does Wish use? Wish uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 710,142 companies runsonwhat tracks. ### What does Wish use for customer support? Wish uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on wish.com. Zendesk is used by 41,799 companies runsonwhat tracks. ### What payment provider does Wish use? Wish uses Braintree for payments and billing, according to runsonwhat (October 2026). runsonwhat found Braintree through Braintree code on wish.com. Braintree is used by 1,970 companies runsonwhat tracks. ### How long has Wish used HubSpot? Wish has used HubSpot since at least July 2020, going by the first public certificate of the wish.com subdomain that points at HubSpot. Other long-running tools at Wish include HubSpot CMS (since July 2020), Cloudflare (since May 2022) and Amazon CloudFront (since December 2023). ### Does Wish use Google Fonts? Yes. runsonwhat found Google Fonts at Wish through Google Fonts code on wish.com. Google Fonts is a Media & UI tool used by 809,168 companies runsonwhat tracks. ### Has Wish changed tools recently? Yes. On runsonwhat's rechecks, Wish started using Rokt (latest on October 21, 2026). A change counts only between two checks of wish.com done the same way. ### Which companies have a tech stack similar to Wish's? The companies with the stacks most like Wish's are Grays, IZAC, Xirena and Rykä, according to runsonwhat (October 2026). Each shares 13 to 16 tools with Wish, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Wish uses? runsonwhat reads public records only. Of the 47 tools at Wish, 25 were found through code on wish.com, 10 through DNS records, 6 through subdomains that point at the vendor and 6 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wish.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wish.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.