# What does Williams use?

Williams (williamsshoes.com.au) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

- Based in: Australia

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code |  |
| [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code |  |
| [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Website code |  |
| [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code |  |
| [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) | Security & Compliance | Email records |  |
| [Sophos](https://www.runsonwhat.com/reverse/sophos) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Williams use?

As of October 2026, runsonwhat has found 20 tools at Williams (williamsshoes.com.au) in public records. Edge & Hosting: Fastly. Application: Font Awesome and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and Proofpoint. Last checked October 20, 2026.

### What email provider does Williams use?

Williams uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 710,129 companies runsonwhat tracks.

### What does Williams use for customer support?

Williams uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through Freshdesk code on williamsshoes.com.au. Freshdesk is used by 12,485 companies runsonwhat tracks.

### What analytics tools does Williams use?

Williams uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on williamsshoes.com.au. Google Analytics is used by 878,711 companies runsonwhat tracks.

### What marketing software does Williams use?

Williams uses Yotpo for marketing, alongside Bazaarvoice, according to runsonwhat (October 2026). runsonwhat found Yotpo through Yotpo code on williamsshoes.com.au. Yotpo is used by 4,662 companies runsonwhat tracks.

### Does Williams use Google Ads?

Yes. runsonwhat found Google Ads at Williams through Google Ads code on williamsshoes.com.au. Google Ads is a Ads & Pixels tool used by 498,862 companies runsonwhat tracks.

### Which companies have a tech stack similar to Williams's?

The companies with the stacks most like Williams' are One Kings Lane, JBC Webshop, eos and Targetcom, according to runsonwhat (October 2026). Each shares 3 to 13 tools with Williams, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Williams uses?

runsonwhat reads public records only. Of the 20 tools at Williams, 15 were found through code on williamsshoes.com.au, 2 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and williamsshoes.com.au about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/williamsshoes.com.au (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.