# What does Wilfa AS use? Wilfa AS (wilfa.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Consumer Goods - Size: 51–200 employees - Based in: Oslo, Norway - Founded: 1948 - LinkedIn: https://www.linkedin.com/company/wilfa-as ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Bugsnag](https://www.runsonwhat.com/reverse/bugsnag) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, Email records, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | DNS verification records, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Email records | | | [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Custom domain | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | ## FAQ ### What tools does Wilfa use? As of October 2026, runsonwhat has found 27 tools at Wilfa (wilfa.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Font Awesome and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365 and Apple Business. Last checked October 7, 2026. ### What email provider does Wilfa use? Wilfa uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 704,067 companies runsonwhat tracks. ### What does Wilfa use for customer support? Wilfa uses Freshdesk for customer support and documentation, alongside Intercom, according to runsonwhat (October 2026). runsonwhat found Freshdesk through email records that authorize Freshdesk. Freshdesk is used by 12,243 companies runsonwhat tracks. ### What analytics tools does Wilfa use? Wilfa uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on wilfa.com. Google Analytics is used by 856,018 companies runsonwhat tracks. ### What is Wilfa's website built with? Wilfa uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 58,956 companies runsonwhat tracks. ### What marketing software does Wilfa use? Wilfa uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on wilfa.com. Mailchimp is used by 113,442 companies runsonwhat tracks. ### Does Wilfa use Google Fonts? Yes. runsonwhat found Google Fonts at Wilfa through Google Fonts code on wilfa.com. Google Fonts is a Media & UI tool used by 793,198 companies runsonwhat tracks. ### Does Wilfa use AI tools? Yes. runsonwhat has found Anthropic at Wilfa; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Wilfa may use more AI tools than these. ### How does runsonwhat know what Wilfa uses? runsonwhat reads public records only. Of the 27 tools at Wilfa, 18 were found through code on wilfa.com, 4 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wilfa.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wilfa.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.