# What does Whirlpool use? Whirlpool (whirlpool.it) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-11-12). - Industry: Home Appliance - Based in: Italy - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/beko-italia ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Clerk](https://www.runsonwhat.com/reverse/clerk) | Auth & Identity | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [VWO](https://www.runsonwhat.com/reverse/vwo) | Flags & Experiments | Website code | | | [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [RTB House](https://www.runsonwhat.com/reverse/rtb-house) | Ads & Pixels | Website code | | | [Salesforce Marketing Cloud](https://www.runsonwhat.com/reverse/sfmc) | Marketing | Website code | | | [Awin](https://www.runsonwhat.com/reverse/awin) | Ads & Pixels | Website code | | | [Bazaarvoice](https://www.runsonwhat.com/reverse/bazaarvoice) | Marketing | Website code | | | [VTEX](https://www.runsonwhat.com/reverse/vtex) | Website & CMS | Custom domain, Website code | | | [Clerk.io](https://www.runsonwhat.com/reverse/clerk-io) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | ## FAQ ### What tools does Whirlpool use? As of November 2026, runsonwhat has found 27 tools at Whirlpool (whirlpool.it) in public records. Edge & Hosting: Amazon Web Services and Amazon CloudFront. Application: Google Fonts, React and Clerk. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: reCAPTCHA, OneTrust and accessiBe. Last checked November 12, 2026. ### What cloud does Whirlpool run on? Whirlpool uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on whirlpool.it. Amazon Web Services is used by 147,631 companies runsonwhat tracks. ### What analytics tools does Whirlpool use? Whirlpool uses Google Analytics for analytics, alongside Google Tag Manager and FullStory, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on whirlpool.it. Google Analytics is used by 904,095 companies runsonwhat tracks. ### What is Whirlpool's website built with? Whirlpool uses VTEX for its website, according to runsonwhat (November 2026). runsonwhat found VTEX through a subdomain that points at VTEX and code on whirlpool.it. VTEX is used by 1,343 companies runsonwhat tracks. ### What marketing software does Whirlpool use? Whirlpool uses Salesforce Marketing Cloud for marketing, alongside Bazaarvoice and Clerk.io, according to runsonwhat (November 2026). runsonwhat found Salesforce Marketing Cloud through Salesforce Marketing Cloud code on whirlpool.it. Salesforce Marketing Cloud is used by 5,629 companies runsonwhat tracks. ### What does Whirlpool use for login and identity? Whirlpool uses Clerk for sign-in and identity, according to runsonwhat (November 2026). runsonwhat found Clerk through Clerk code on whirlpool.it. Clerk is used by 1,462 companies runsonwhat tracks. ### Does Whirlpool use Google Fonts? Yes. runsonwhat found Google Fonts at Whirlpool through Google Fonts code on whirlpool.it. Google Fonts is a Media & UI tool used by 825,770 companies runsonwhat tracks. ### Which companies have a tech stack similar to Whirlpool's? The companies with the stacks most like Whirlpool's are Arcaplanet, London Supplements, SECO and Atida, according to runsonwhat (November 2026). Each shares 6 to 17 tools with Whirlpool, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Whirlpool uses? runsonwhat reads public records only. Of the 27 tools at Whirlpool, 23 were found through code on whirlpool.it, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and whirlpool.it about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/whirlpool.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.