# What does What To Expect use? What To Expect (whattoexpect.com) shows public evidence of 48 tools, according to runsonwhat (last checked 2026-11-05). - Industry: Online Media - Size: 51–200 employees - Based in: New York, United States - Founded: 2005 - LinkedIn: https://www.linkedin.com/company/whattoexpect ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2020-11 | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Website code | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain | 2014-01 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [TollBit](https://www.runsonwhat.com/reverse/tollbit) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code | | | [Chartbeat](https://www.runsonwhat.com/reverse/chartbeat) | Analytics | Website code | | | [SurveyMonkey](https://www.runsonwhat.com/reverse/surveymonkey) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website config, Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config, Website code | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website code, Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Teads](https://www.runsonwhat.com/reverse/teads) | Ads & Pixels | Website config | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Sailthru](https://www.runsonwhat.com/reverse/sailthru) | Marketing | Custom domain, Website code | 2018-07 | | [Ad Lightning](https://www.runsonwhat.com/reverse/ad-lightning) | Ads & Pixels | Website code | | | [Digioh](https://www.runsonwhat.com/reverse/digioh) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Cloudflare Turnstile](https://www.runsonwhat.com/reverse/turnstile) | Security & Compliance | Website code | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Bugcrowd](https://www.runsonwhat.com/reverse/bugcrowd) | Security & Compliance | Website config | | ## FAQ ### What tools does What To Expect use? As of November 2026, runsonwhat has found 48 tools at What To Expect (whattoexpect.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: reCAPTCHA, Apple Business and GlobalSign. Last checked November 5, 2026. ### What cloud does What To Expect run on? What To Expect uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on whattoexpect.com. Amazon Web Services is used by 147,290 companies runsonwhat tracks. ### What email provider does What To Expect use? What To Expect uses Apple Business for email and office software, according to runsonwhat (November 2026). runsonwhat found Apple Business through a DNS verification record for Apple Business. Apple Business is used by 114,436 companies runsonwhat tracks. ### What analytics tools does What To Expect use? What To Expect uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on whattoexpect.com. Google Analytics is used by 903,755 companies runsonwhat tracks. ### What marketing software does What To Expect use? What To Expect uses Sailthru for marketing, alongside Digioh, according to runsonwhat (November 2026). runsonwhat found Sailthru through a subdomain that points at Sailthru and code on whattoexpect.com, and What To Expect has used it since at least July 2018. Sailthru is used by 934 companies runsonwhat tracks. ### What monitoring tools does What To Expect use? What To Expect uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on whattoexpect.com. web-vitals is used by 30,163 companies runsonwhat tracks. ### How long has What To Expect used Akamai? What To Expect has used Akamai since at least January 2014, going by the first public certificate of the whattoexpect.com subdomain that points at Akamai. Other long-running tools at What To Expect include Sailthru (since July 2018) and Amazon CloudFront (since November 2020). ### Does What To Expect use jQuery? Yes. runsonwhat found jQuery at What To Expect through jQuery code on whattoexpect.com. jQuery is a Frontend tool used by 927,162 companies runsonwhat tracks. ### Does What To Expect use AI tools? Yes. runsonwhat has found TollBit at What To Expect; TollBit, for example, through a DNS verification record for TollBit. AI services called only from servers leave no public trace, so What To Expect may use more AI tools than these. ### Which companies have a tech stack similar to What To Expect's? The companies with the stacks most like What To Expect's are Variety, Robb Report, MedPage Today and Everyday Health, according to runsonwhat (November 2026). Each shares 29 to 33 tools with What To Expect, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what What To Expect uses? runsonwhat reads public records only. Of the 48 tools at What To Expect, 27 were found through code on whattoexpect.com, 10 through website configuration files, 6 through DNS records, 4 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and whattoexpect.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/whattoexpect.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.