# What does Sign of the Times use? Sign of the Times (wearesott.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-11-01). - Industry: Retail - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 1976 - LinkedIn: https://www.linkedin.com/company/timpanys ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Littledata](https://www.runsonwhat.com/reverse/littledata) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records | | ## Recent changes at Sign of the Times - 2026-11-01: started using [Mailgun](https://www.runsonwhat.com/reverse/mailgun) - 2026-11-01: stopped using [Amazon SES](https://www.runsonwhat.com/reverse/ses) ## FAQ ### What tools does Sign of the Times use? As of November 2026, runsonwhat has found 19 tools at Sign of the Times (wearesott.com) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Google Fonts and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Zoho. Company Ops: SendGrid, Mailchimp Transactional and Mailgun. Last checked November 1, 2026. ### What CRM does Sign of the Times use? Sign of the Times uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through email records that authorize Zoho. Zoho is used by 64,263 companies runsonwhat tracks. ### What analytics tools does Sign of the Times use? Sign of the Times uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Littledata, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on wearesott.com. Google Analytics is used by 905,965 companies runsonwhat tracks. ### What is Sign of the Times's website built with? Sign of the Times uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,113 companies runsonwhat tracks. ### What marketing software does Sign of the Times use? Sign of the Times uses Klaviyo for marketing, alongside Swym, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on wearesott.com. Klaviyo is used by 36,080 companies runsonwhat tracks. ### Does Sign of the Times use Google Fonts? Yes. runsonwhat found Google Fonts at Sign of the Times through Google Fonts code on wearesott.com. Google Fonts is a Media & UI tool used by 825,951 companies runsonwhat tracks. ### Has Sign of the Times changed tools recently? Yes. On runsonwhat's rechecks, Sign of the Times started using Mailgun (latest on November 1, 2026) and stopped using Amazon SES (latest on November 1, 2026). A change counts only between two checks of wearesott.com done the same way. ### Which companies have a tech stack similar to Sign of the Times's? The companies with the stacks most like Sign of the Times' are Game-On.no, Addison Ross Ltd UK, Pearls By Shari and KINTO Europe, according to runsonwhat (November 2026). Each shares 10 to 14 tools with Sign of the Times, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Sign of the Times uses? runsonwhat reads public records only. Of the 19 tools at Sign of the Times, 10 were found through code on wearesott.com, 4 through DNS records, 3 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wearesott.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wearesott.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.