# What does Shadow use? Shadow (weareshadow.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-29). - Industry: Public Relations and Communications - Size: 51–200 employees - Based in: New York, United States - Founded: 2007 - LinkedIn: https://www.linkedin.com/company/shadow-pr ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [Launchmetrics](https://www.runsonwhat.com/reverse/launchmetrics) | Marketing | Email records | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records | | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Dropbox](https://www.runsonwhat.com/reverse/dropbox) | Collaboration | DNS verification records | | | [Uber for Business](https://www.runsonwhat.com/reverse/uber) | Finance & Legal | DNS verification records | | | [Greenhouse](https://www.runsonwhat.com/reverse/greenhouse) | People & HR | Email records | | | [monday.com](https://www.runsonwhat.com/reverse/monday) | Collaboration | DNS verification records | | ## Recent changes at Shadow - 2026-10-20: started using [OpenAI](https://www.runsonwhat.com/reverse/openai) ## FAQ ### What tools does Shadow use? As of November 2026, runsonwhat has found 24 tools at Shadow (weareshadow.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, GSAP and Anthropic. Data & Observability: Google Analytics and Microsoft Clarity. Go-to-market: Google Ads, Webflow and Launchmetrics. Company Ops: Google Workspace, Apple Business and Mailgun. Last checked October 29, 2026. ### What email provider does Shadow use? Shadow uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on weareshadow.com. Google Workspace is used by 411,617 companies runsonwhat tracks. ### What analytics tools does Shadow use? Shadow uses Google Analytics for analytics, alongside Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on weareshadow.com. Google Analytics is used by 906,208 companies runsonwhat tracks. ### What is Shadow's website built with? Shadow uses Webflow for its website, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and code on weareshadow.com. Webflow is used by 35,707 companies runsonwhat tracks. ### What marketing software does Shadow use? Shadow uses Launchmetrics for marketing, according to runsonwhat (November 2026). runsonwhat found Launchmetrics through email records that authorize Launchmetrics. Launchmetrics is used by 91 companies runsonwhat tracks. ### What does Shadow use for hiring and HR? Shadow uses Greenhouse for hiring and HR, according to runsonwhat (November 2026). runsonwhat found Greenhouse through email records that authorize Greenhouse. Greenhouse is used by 1,827 companies runsonwhat tracks. ### Does Shadow use jQuery? Yes. runsonwhat found jQuery at Shadow through jQuery code on weareshadow.com. jQuery is a Frontend tool used by 930,047 companies runsonwhat tracks. ### Does Shadow use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Shadow; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Shadow may use more AI tools than these. ### Has Shadow changed tools recently? Yes. On runsonwhat's rechecks, Shadow started using OpenAI (latest on October 20, 2026). A change counts only between two checks of weareshadow.com done the same way. ### Which companies have a tech stack similar to Shadow's? The companies with the stacks most like Shadow's are Bpcm, Goldco Precious Metals, 10corsocomo and Abraham Industries, according to runsonwhat (November 2026). Each shares 2 to 8 tools with Shadow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Shadow uses? runsonwhat reads public records only. Of the 24 tools at Shadow, 12 were found through DNS records, 7 through code on weareshadow.com, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and weareshadow.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/weareshadow.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.