# What does Watson's use? Watson's (watsons.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Retail - Size: 201–1,000 employees - Based in: Sharonville, United States - Founded: 1967 - LinkedIn: https://www.linkedin.com/company/watsons ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, DNS records, Website code | | | [Platform.sh](https://www.runsonwhat.com/reverse/platformsh) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Braintree](https://www.runsonwhat.com/reverse/braintree) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | Website code | | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2018-12 | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2018-12 | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Amazon Advertising](https://www.runsonwhat.com/reverse/amazon-advertising) | Ads & Pixels | Website code | | | [Simpli.fi](https://www.runsonwhat.com/reverse/simplifi) | Ads & Pixels | Website code | | | [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code | | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [Adobe Edge Delivery Services](https://www.runsonwhat.com/reverse/adobe-edge-delivery) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [AppRiver](https://www.runsonwhat.com/reverse/appriver) | Security & Compliance | Email records | | ## FAQ ### What tools does Watson's use? As of November 2026, runsonwhat has found 33 tools at Watson's (watsons.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 10, 2026. ### What cloud does Watson's run on? Watson's uses Amazon Web Services for hosting and cloud infrastructure, alongside Platform.sh, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on watsons.com. Amazon Web Services is used by 147,385 companies runsonwhat tracks. ### What CRM does Watson's use? Watson's uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Watson's has used it since at least December 2018. HubSpot is used by 97,473 companies runsonwhat tracks. ### What email provider does Watson's use? Watson's uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 732,774 companies runsonwhat tracks. ### What payment provider does Watson's use? Watson's uses PayPal for payments and billing, alongside Braintree, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on watsons.com. PayPal is used by 35,171 companies runsonwhat tracks. ### What analytics tools does Watson's use? Watson's uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on watsons.com. Google Analytics is used by 903,845 companies runsonwhat tracks. ### How long has Watson's used HubSpot? Watson's has used HubSpot since at least December 2018, going by the first public certificate of the watsons.com subdomain that points at HubSpot. Other long-running tools at Watson's include HubSpot CMS (since December 2018). ### Does Watson's use jQuery? Yes. runsonwhat found jQuery at Watson's through jQuery code on watsons.com. jQuery is a Frontend tool used by 927,209 companies runsonwhat tracks. ### Which companies have a tech stack similar to Watson's's? The companies with the stacks most like Watson's' are Moeder en Kind, Mammut Store, Potros and Wittkieffer, according to runsonwhat (November 2026). Each shares 8 to 18 tools with Watson's, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Watson's uses? runsonwhat reads public records only. Of the 33 tools at Watson's, 22 were found through code on watsons.com, 5 through DNS records, 3 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and watsons.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/watsons.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.