# What does Wallpaper* use? Wallpaper* (wallpaper.com) shows public evidence of 38 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Publishing - Size: 11–50 employees - Based in: London, United Kingdom - Founded: 1996 - LinkedIn: https://www.linkedin.com/company/wallpaper ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Fastly](https://www.runsonwhat.com/reverse/fastly) | CDN & Edge | Custom domain, Website code | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [JW Player](https://www.runsonwhat.com/reverse/jw-player) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [comScore](https://www.runsonwhat.com/reverse/comscore) | Analytics | Website code | | | [Marfeel](https://www.runsonwhat.com/reverse/marfeel) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code, Website config | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Magnite](https://www.runsonwhat.com/reverse/magnite) | Ads & Pixels | Website config | | | [PubMatic](https://www.runsonwhat.com/reverse/pubmatic) | Ads & Pixels | Website config | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [OpenX](https://www.runsonwhat.com/reverse/openx) | Ads & Pixels | Website config | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | | [Amazon Publisher Services](https://www.runsonwhat.com/reverse/amazon-publisher-services) | Ads & Pixels | Website config | | | [Index Exchange](https://www.runsonwhat.com/reverse/index-exchange) | Ads & Pixels | Website config | | | [Media.net](https://www.runsonwhat.com/reverse/media-net) | Ads & Pixels | Website config | | | [Sovrn](https://www.runsonwhat.com/reverse/sovrn) | Ads & Pixels | Website config | | | [TripleLift](https://www.runsonwhat.com/reverse/triplelift) | Ads & Pixels | Website config | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [Integral Ad Science](https://www.runsonwhat.com/reverse/integral-ad-science) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | ## Recent changes at Wallpaper* - 2026-10-20: stopped using [Proofpoint](https://www.runsonwhat.com/reverse/proofpoint) ## FAQ ### What tools does Wallpaper* use? As of November 2026, runsonwhat has found 38 tools at Wallpaper* (wallpaper.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Fastly. Application: Font Awesome, Tailwind CSS and JW Player. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 31, 2026. ### What cloud does Wallpaper* run on? Wallpaper* uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on wallpaper.com. Amazon Web Services is used by 146,623 companies runsonwhat tracks. ### What sales tools does Wallpaper* use? The sales tools runsonwhat has found at Wallpaper* are Bombora (November 2026); no CRM shows up in Wallpaper*'s public records. runsonwhat found Bombora through Bombora code on wallpaper.com. Bombora is used by 7,875 companies runsonwhat tracks. ### What email provider does Wallpaper* use? Wallpaper* uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 718,536 companies runsonwhat tracks. ### What analytics tools does Wallpaper* use? Wallpaper* uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Marfeel, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on wallpaper.com. Google Analytics is used by 906,706 companies runsonwhat tracks. ### What monitoring tools does Wallpaper* use? Wallpaper* uses Sentry for monitoring, alongside web-vitals, according to runsonwhat (November 2026). runsonwhat found Sentry through Sentry code on wallpaper.com. Sentry is used by 80,031 companies runsonwhat tracks. ### Does Wallpaper* use Google Ads? Yes. runsonwhat found Google Ads at Wallpaper* through Google Ads code on wallpaper.com. Google Ads is a Ads & Pixels tool used by 542,566 companies runsonwhat tracks. ### Has Wallpaper* changed tools recently? Yes. On runsonwhat's rechecks, Wallpaper* stopped using Proofpoint (latest on October 20, 2026). A change counts only between two checks of wallpaper.com done the same way. ### Which companies have a tech stack similar to Wallpaper*'s? The companies with the stacks most like Wallpaper*'s are TudoGostoso, Última Hora, Staten Island Media Group and Grupo Clarín, according to runsonwhat (November 2026). Each shares 24 to 26 tools with Wallpaper*, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Wallpaper* uses? runsonwhat reads public records only. Of the 38 tools at Wallpaper*, 21 were found through code on wallpaper.com, 8 through website configuration files, 7 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wallpaper.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/wallpaper.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.