# What does Vitra use?

Vitra (vitra.com) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Furniture
- Size: 1,001–5,000 employees
- Based in: Basel, Switzerland
- Founded: 1950
- LinkedIn: https://www.linkedin.com/company/vitra

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Custom domain, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records |  |
| [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Email records |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [ServiceNow](https://www.runsonwhat.com/reverse/servicenow) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records |  |
| [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records |  |
| [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code |  |
| [SAP SuccessFactors](https://www.runsonwhat.com/reverse/sap-successfactors) | People & HR | DNS verification records |  |

## Recent changes at Vitra

- 2026-10-09: started using [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer)
- 2026-10-09: started using [ServiceNow](https://www.runsonwhat.com/reverse/servicenow)

## FAQ

### What tools does Vitra use?

As of October 2026, runsonwhat has found 20 tools at Vitra (vitra.com) in public records. Edge & Hosting: Cloudflare. Application: Vimeo and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Microsoft Ads, HubSpot and Brevo. Company Ops: Microsoft 365, SendGrid and Exclaimer. Last checked October 20, 2026.

### What CRM does Vitra use?

Vitra uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 93,915 companies runsonwhat tracks.

### What email provider does Vitra use?

Vitra uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,152 companies runsonwhat tracks.

### What does Vitra use for customer support?

Vitra uses ServiceNow for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found ServiceNow through email records that authorize ServiceNow. ServiceNow is used by 924 companies runsonwhat tracks.

### What analytics tools does Vitra use?

Vitra uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on vitra.com. Google Analytics is used by 879,349 companies runsonwhat tracks.

### What is Vitra's website built with?

Vitra uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through email records that authorize Shopify. Shopify is used by 59,473 companies runsonwhat tracks.

### Does Vitra use Cloudflare?

Yes. runsonwhat found Cloudflare at Vitra through a subdomain that points at Cloudflare and code on vitra.com. Cloudflare is a CDN & Edge tool used by 702,833 companies runsonwhat tracks.

### Has Vitra changed tools recently?

Yes. On runsonwhat's rechecks, Vitra started using Exclaimer and ServiceNow (latest on October 9, 2026). A change counts only between two checks of vitra.com done the same way.

### Which companies have a tech stack similar to Vitra's?

The companies with the stacks most like Vitra's are Midco, GMV, Telespazio and Interroll Group, according to runsonwhat (October 2026). Each shares 5 to 9 tools with Vitra, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Vitra uses?

runsonwhat reads public records only. Of the 20 tools at Vitra, 7 were found through code on vitra.com, 7 through email records, 5 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and vitra.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/vitra.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
