# What does Virgin Active Italia use? Virgin Active Italia (virginactive.it) shows public evidence of 22 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Health Club - Size: 1,001–5,000 employees - Based in: Milan, South Africa - Founded: 1998 - LinkedIn: https://www.linkedin.com/company/virginactiveit ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Maps](https://www.runsonwhat.com/reverse/google-maps) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [MessageGears](https://www.runsonwhat.com/reverse/messagegears) | Marketing | Email records | | | [Progress Sitefinity](https://www.runsonwhat.com/reverse/progress-sitefinity) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [iubenda](https://www.runsonwhat.com/reverse/iubenda) | Security & Compliance | Website code | | | [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain | | ## Recent changes at Virgin Active Italia - 2026-10-09: started using [MessageGears](https://www.runsonwhat.com/reverse/messagegears) ## FAQ ### What tools does Virgin Active Italia use? As of October 2026, runsonwhat has found 22 tools at Virgin Active Italia (virginactive.it) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery and Google Maps. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does Virgin Active Italia run on? Virgin Active Italia uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure and code on virginactive.it. Microsoft Azure is used by 46,316 companies runsonwhat tracks. ### What email provider does Virgin Active Italia use? Virgin Active Italia uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 706,448 companies runsonwhat tracks. ### What analytics tools does Virgin Active Italia use? Virgin Active Italia uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on virginactive.it. Google Analytics is used by 866,332 companies runsonwhat tracks. ### What is Virgin Active Italia's website built with? Virgin Active Italia uses Progress Sitefinity for its website, according to runsonwhat (October 2026). runsonwhat found Progress Sitefinity through Progress Sitefinity code on virginactive.it. Progress Sitefinity is used by 682 companies runsonwhat tracks. ### What marketing software does Virgin Active Italia use? Virgin Active Italia uses MessageGears for marketing, according to runsonwhat (October 2026). runsonwhat found MessageGears through email records that authorize MessageGears. MessageGears is used by 924 companies runsonwhat tracks. ### Does Virgin Active Italia use jQuery? Yes. runsonwhat found jQuery at Virgin Active Italia through jQuery code on virginactive.it. jQuery is a Frontend tool used by 906,273 companies runsonwhat tracks. ### Has Virgin Active Italia changed tools recently? Yes. On runsonwhat's rechecks, Virgin Active Italia started using MessageGears (latest on October 9, 2026). A change counts only between two checks of virginactive.it done the same way. ### Which companies have a tech stack similar to Virgin Active Italia's? The companies with the stacks most like Virgin Active Italia's are Pennsylvania Turnpike Commission (PTC), Default, Pfm Asset Management and Nbcc (new Brunswick Community College), according to runsonwhat (October 2026). Each shares 10 to 14 tools with Virgin Active Italia, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Virgin Active Italia uses? runsonwhat reads public records only. Of the 22 tools at Virgin Active Italia, 12 were found through code on virginactive.it, 4 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and virginactive.it about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/virginactive.it (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.