# What does Vertical use?

Vertical (verticalexpense.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Software
- Size: 11–50 employees
- Based in: Aix-En-Provence, France
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/verticalexpense

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |
| [OVHcloud](https://www.runsonwhat.com/reverse/ovh) | Hosting & Cloud | Custom domain, Email records, DNS records, Website code |  |
| [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code |  |
| [All in One SEO](https://www.runsonwhat.com/reverse/aioseo) | Website & CMS | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Yandex Webmaster](https://www.runsonwhat.com/reverse/yandex) | Marketing | Website code |  |
| [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code |  |
| [WonderPush](https://www.runsonwhat.com/reverse/wonderpush) | Marketing | Website code |  |
| [PushOwl](https://www.runsonwhat.com/reverse/pushowl) | Marketing | Website code |  |
| [Albacross](https://www.runsonwhat.com/reverse/albacross) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Bitwarden](https://www.runsonwhat.com/reverse/bitwarden) | Security & Compliance | DNS verification records |  |
| [Notion](https://www.runsonwhat.com/reverse/notion) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Vertical use?

As of October 2026, runsonwhat has found 31 tools at Vertical (verticalexpense.com) in public records. Edge & Hosting: Cloudflare, OVHcloud and Kinsta. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Elementor. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 20, 2026.

### What cloud does Vertical run on?

Vertical uses OVHcloud for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found OVHcloud through a subdomain that points at OVHcloud and email records. OVHcloud is used by 27,038 companies runsonwhat tracks.

### What sales tools does Vertical use?

The sales tools runsonwhat has found at Vertical are Calendly, Apollo.io and Albacross (October 2026); no CRM shows up in Vertical's public records. runsonwhat found Calendly through Calendly code on verticalexpense.com.

### What email provider does Vertical use?

Vertical uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 716,078 companies runsonwhat tracks.

### What analytics tools does Vertical use?

Vertical uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on verticalexpense.com. Google Analytics is used by 893,853 companies runsonwhat tracks.

### What is Vertical's website built with?

Vertical uses WordPress for its website, alongside Elementor and All in One SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on verticalexpense.com. WordPress is used by 602,108 companies runsonwhat tracks.

### Does Vertical use jQuery?

Yes. runsonwhat found jQuery at Vertical through jQuery code on verticalexpense.com. jQuery is a Frontend tool used by 923,201 companies runsonwhat tracks.

### Does Vertical use AI tools?

Yes. runsonwhat has found Anthropic at Vertical; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Vertical may use more AI tools than these.

### Which companies have a tech stack similar to Vertical's?

The companies with the stacks most like Vertical's are Hexagon IT Solutions, Fazla, bookingkit and Kili Technology, according to runsonwhat (October 2026). Each shares 7 to 12 tools with Vertical, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Vertical uses?

runsonwhat reads public records only. Of the 31 tools at Vertical, 21 were found through code on verticalexpense.com, 7 through DNS records, 1 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and verticalexpense.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/verticalexpense.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
