# What does Vertical use?

Vertical (vertical.vc) shows public evidence of 15 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Management Consulting
- Size: 11–50 employees
- Based in: Helsinki, Finland
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/verticalvc

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, DNS records, Website code |  |
| [Gandi](https://www.runsonwhat.com/reverse/gandi) | DNS | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code |  |
| [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records |  |

## FAQ

### What tools does Vertical use?

As of November 2026, runsonwhat has found 15 tools at Vertical (vertical.vc) in public records. Edge & Hosting: Netlify and Gandi. Application: Google Fonts, Anthropic and Astro. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Dealfront. Company Ops: Microsoft 365, Google Workspace and Mailjet. Last checked October 20, 2026.

### What cloud does Vertical run on?

Vertical uses Netlify for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Netlify through a subdomain that points at Netlify and DNS records. Netlify is used by 11,916 companies runsonwhat tracks.

### What sales tools does Vertical use?

The sales tools runsonwhat has found at Vertical are Dealfront (November 2026); no CRM shows up in Vertical's public records. runsonwhat found Dealfront through Dealfront code on vertical.vc. Dealfront is used by 11,137 companies runsonwhat tracks.

### What email provider does Vertical use?

Vertical uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 718,323 companies runsonwhat tracks.

### What analytics tools does Vertical use?

Vertical uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on vertical.vc. Google Analytics is used by 904,544 companies runsonwhat tracks.

### What is Vertical's website built with?

Vertical uses Sanity for its website, according to runsonwhat (November 2026). runsonwhat found Sanity through Sanity code on vertical.vc. Sanity is used by 5,198 companies runsonwhat tracks.

### Does Vertical use Google Fonts?

Yes. runsonwhat found Google Fonts at Vertical through Google Fonts code on vertical.vc. Google Fonts is a Media & UI tool used by 824,532 companies runsonwhat tracks.

### Does Vertical use AI tools?

Yes. runsonwhat has found Anthropic at Vertical; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Vertical may use more AI tools than these.

### How does runsonwhat know what Vertical uses?

runsonwhat reads public records only. Of the 15 tools at Vertical, 8 were found through code on vertical.vc, 3 through DNS records, 2 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and vertical.vc about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/vertical.vc (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.