# What does VAUDE use? VAUDE (vaude.com) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Sporting Goods - Size: 1,001–5,000 employees - Based in: Tettnang, Germany - Founded: 1974 - LinkedIn: https://www.linkedin.com/company/vaude ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | 2017-08 | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Klarna](https://www.runsonwhat.com/reverse/klarna) | Payments & Billing | Website code | | | [Langdock](https://www.runsonwhat.com/reverse/langdock) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | | [AB Tasty](https://www.runsonwhat.com/reverse/abtasty) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2024-07 | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [Magento](https://www.runsonwhat.com/reverse/magento) | Website & CMS | Website code | | | [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) | Marketing | DNS verification records | | | [SAP Emarsys](https://www.runsonwhat.com/reverse/emarsys) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | | [Trend Micro](https://www.runsonwhat.com/reverse/trend-micro) | Security & Compliance | Email records | | | [EqualWeb](https://www.runsonwhat.com/reverse/equalweb) | Security & Compliance | Website code | | | [Nagich](https://www.runsonwhat.com/reverse/nagich) | Security & Compliance | Website code | | ## Recent changes at VAUDE - 2026-10-09: started using [Dynamics 365 Customer Insights](https://www.runsonwhat.com/reverse/dynamics-365-marketing) - 2026-10-09: started using [Trend Micro](https://www.runsonwhat.com/reverse/trend-micro) ## FAQ ### What tools does VAUDE use? As of October 2026, runsonwhat has found 29 tools at VAUDE (vaude.com) in public records. Edge & Hosting: WP Engine and Microsoft Azure. Application: Tailwind CSS, Anthropic and PayPal. Data & Observability: Google Analytics, Sentry and Matomo. Go-to-market: Google Ads, Meta Pixel and Zendesk. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026. ### What cloud does VAUDE run on? VAUDE uses WP Engine for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine, and VAUDE has used it since at least August 2017. WP Engine is used by 51,404 companies runsonwhat tracks. ### What sales tools does VAUDE use? The sales tools runsonwhat has found at VAUDE are Calendly (October 2026); no CRM shows up in VAUDE's public records. runsonwhat found Calendly through Calendly code on vaude.com. Calendly is used by 28,492 companies runsonwhat tracks. ### What email provider does VAUDE use? VAUDE uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 713,638 companies runsonwhat tracks. ### What does VAUDE use for customer support? VAUDE uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and VAUDE has used it since at least July 2024. Zendesk is used by 42,111 companies runsonwhat tracks. ### What payment provider does VAUDE use? VAUDE uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on vaude.com. PayPal is used by 34,594 companies runsonwhat tracks. ### How long has VAUDE used WP Engine? VAUDE has used WP Engine since at least August 2017, going by the first public certificate of the vaude.com subdomain that points at WP Engine. Other long-running tools at VAUDE include Zendesk (since July 2024). ### Does VAUDE use Google Ads? Yes. runsonwhat found Google Ads at VAUDE through Google Ads code on vaude.com. Google Ads is a Ads & Pixels tool used by 510,820 companies runsonwhat tracks. ### Does VAUDE use AI tools? Yes. runsonwhat has found Anthropic and Langdock at VAUDE; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so VAUDE may use more AI tools than these. ### Has VAUDE changed tools recently? Yes. On runsonwhat's rechecks, VAUDE started using Dynamics 365 Customer Insights and Trend Micro (latest on October 9, 2026). A change counts only between two checks of vaude.com done the same way. ### Which companies have a tech stack similar to VAUDE's? The companies with the stacks most like VAUDE's are Zurbrüggen, QLF, Lampenwelt and Sport 2000, according to runsonwhat (October 2026). Each shares 7 to 15 tools with VAUDE, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what VAUDE uses? runsonwhat reads public records only. Of the 29 tools at VAUDE, 16 were found through code on vaude.com, 8 through DNS records, 3 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and vaude.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/vaude.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.