# What does Vartopia use? Vartopia (vartopia.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Internet - Size: 51–200 employees - Based in: Jackson, United States - Founded: 2009 - LinkedIn: https://www.linkedin.com/company/vartopia ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [UptimeRobot](https://www.runsonwhat.com/reverse/uptimerobot) | Monitoring | Custom domain | 2021-04 | | [Zoho PageSense](https://www.runsonwhat.com/reverse/zoho-pagesense) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [Zoho](https://www.runsonwhat.com/reverse/zoho) | Sales & CRM | Custom domain, DNS verification records, Email records, Website code | 2019-06 | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Constant Contact](https://www.runsonwhat.com/reverse/constantcontact) | Marketing | Email records | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [Navattic](https://www.runsonwhat.com/reverse/navattic) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | DNS verification records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | Email records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | ## Recent changes at Vartopia - 2026-10-26: started using [Mailgun](https://www.runsonwhat.com/reverse/mailgun) ## FAQ ### What tools does Vartopia use? As of November 2026, runsonwhat has found 31 tools at Vartopia (vartopia.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Atlassian and Mailgun. Last checked November 10, 2026. ### What cloud does Vartopia run on? Vartopia uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 147,479 companies runsonwhat tracks. ### What CRM does Vartopia use? Vartopia uses HubSpot for its CRM, alongside Zoho, Calendly and ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on vartopia.com. HubSpot is used by 97,628 companies runsonwhat tracks. ### What email provider does Vartopia use? Vartopia uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on vartopia.com. Microsoft 365 is used by 734,165 companies runsonwhat tracks. ### What analytics tools does Vartopia use? Vartopia uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on vartopia.com. Google Analytics is used by 903,937 companies runsonwhat tracks. ### What is Vartopia's website built with? Vartopia uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on vartopia.com. WordPress is used by 606,796 companies runsonwhat tracks. ### How long has Vartopia used Zoho? Vartopia has used Zoho since at least June 2019, going by the first public certificate of the vartopia.com subdomain that points at Zoho. Other long-running tools at Vartopia include UptimeRobot (since April 2021). ### Does Vartopia use jQuery? Yes. runsonwhat found jQuery at Vartopia through jQuery code on vartopia.com. jQuery is a Frontend tool used by 927,216 companies runsonwhat tracks. ### Does Vartopia use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Vartopia; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Vartopia may use more AI tools than these. ### Has Vartopia changed tools recently? Yes. On runsonwhat's rechecks, Vartopia started using Mailgun (latest on October 26, 2026). A change counts only between two checks of vartopia.com done the same way. ### Which companies have a tech stack similar to Vartopia's? The companies with the stacks most like Vartopia's are Athennian USA, Dataminr, ReflexAI and Employment Hero (CA), according to runsonwhat (November 2026). Each shares 16 to 22 tools with Vartopia, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Vartopia uses? runsonwhat reads public records only. Of the 31 tools at Vartopia, 16 were found through code on vartopia.com, 6 through DNS records, 5 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and vartopia.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/vartopia.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.