# What does Variant use? Variant (variant.no) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-10-19). - Industry: IT Services - Size: 51–200 employees - Based in: Trondheim, Norway - Founded: 2018 - LinkedIn: https://www.linkedin.com/company/variant-as ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Matomo](https://www.runsonwhat.com/reverse/matomo) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [Sanity](https://www.runsonwhat.com/reverse/sanity) | Website & CMS | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Custom domain, DNS verification records, Email records, Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Recruitee](https://www.runsonwhat.com/reverse/recruitee) | People & HR | Custom domain | | ## Hiring at Variant 13 open roles on its public job board: Other 6, Product & Design 4, Data & AI 1, Engineering 1, People 1. ## FAQ ### What tools does Variant use? As of October 2026, runsonwhat has found 12 tools at Variant (variant.no) in public records. Edge & Hosting: Vercel. Application: React, Next.js and Anthropic. Data & Observability: Matomo. Go-to-market: HubSpot and Sanity. Company Ops: Microsoft 365, Miro and Recruitee. Last checked October 19, 2026. ### What cloud does Variant run on? Variant uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a subdomain that points at Vercel and code on variant.no. Vercel is used by 47,940 companies runsonwhat tracks. ### What CRM does Variant use? Variant uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on variant.no. HubSpot is used by 93,693 companies runsonwhat tracks. ### What email provider does Variant use? Variant uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a subdomain that points at Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,164 companies runsonwhat tracks. ### What analytics tools does Variant use? Variant uses Matomo for analytics, according to runsonwhat (October 2026). runsonwhat found Matomo through Matomo code on variant.no. Matomo is used by 34,124 companies runsonwhat tracks. ### What is Variant's website built with? Variant uses Sanity for its website, according to runsonwhat (October 2026). runsonwhat found Sanity through Sanity code on variant.no. Sanity is used by 4,900 companies runsonwhat tracks. ### Does Variant use React? Yes. runsonwhat found React at Variant through React code on variant.no. React is a Frontend tool used by 124,116 companies runsonwhat tracks. ### Does Variant use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Variant; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Variant may use more AI tools than these. ### Is Variant hiring? Yes. As of October 2026, Variant has 13 open roles on its public Recruitee job board, most in product & design (4), data & AI (1) and engineering (1). 1 were posted in the last 30 days. ### Which companies have a tech stack similar to Variant's? The companies with the stacks most like Variant's are Ivy Partners, FORCYD, Circet and Shipfix, according to runsonwhat (October 2026). Each shares 3 to 4 tools with Variant, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Variant uses? runsonwhat reads public records only. Of the 12 tools at Variant, 4 were found through DNS records, 4 through code on variant.no, 3 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and variant.no about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/variant.no (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.