# What does Variant use?

Variant (variant.dk) shows public evidence of 17 tools, according to runsonwhat (last checked 2026-10-11).

- Based in: Vejle, Denmark
- LinkedIn: https://www.linkedin.com/company/71124141

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Brevo](https://www.runsonwhat.com/reverse/brevo) | Marketing | DNS verification records, Email records, Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records |  |
| [Exclaimer](https://www.runsonwhat.com/reverse/exclaimer) | Workspace | Email records |  |
| [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records |  |

## FAQ

### What tools does Variant use?

As of October 2026, runsonwhat has found 17 tools at Variant (variant.dk) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Font Awesome and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Cookiebot and GlobalSign. Last checked October 11, 2026.

### What email provider does Variant use?

Variant uses Microsoft 365 for email and office software, alongside Exclaimer, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 700,587 companies runsonwhat tracks.

### What analytics tools does Variant use?

Variant uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on variant.dk. Google Analytics is used by 850,050 companies runsonwhat tracks.

### What marketing software does Variant use?

Variant uses Brevo for marketing, according to runsonwhat (October 2026). runsonwhat found Brevo through a DNS verification record for Brevo and email records. Brevo is used by 78,130 companies runsonwhat tracks.

### Does Variant use Google Fonts?

Yes. runsonwhat found Google Fonts at Variant through Google Fonts code on variant.dk. Google Fonts is a Media & UI tool used by 789,605 companies runsonwhat tracks.

### Does Variant use AI tools?

Yes. runsonwhat has found Anthropic at Variant; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Variant may use more AI tools than these.

### How does runsonwhat know what Variant uses?

runsonwhat reads public records only. Of the 17 tools at Variant, 11 were found through code on variant.dk, 4 through DNS records and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and variant.dk about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/variant.dk (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.