# What does Var Bms use?

Var Bms (varbms.it) shows public evidence of 13 tools, according to runsonwhat (last checked 2026-11-01).

- Industry: IT Services
- Size: 51–200 employees
- Based in: Milan, Italy
- Founded: 1997
- LinkedIn: https://www.linkedin.com/company/varbms

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code |  |
| [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records |  |
| [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records |  |

## FAQ

### What tools does Var Bms use?

As of November 2026, runsonwhat has found 13 tools at Var Bms (varbms.it) in public records. Edge & Hosting: Cloudflare. Application: Next.js. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, Cookiebot and Amazon SES. Last checked November 1, 2026.

### What CRM does Var Bms use?

Var Bms uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on varbms.it. HubSpot is used by 96,508 companies runsonwhat tracks.

### What email provider does Var Bms use?

Var Bms uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 720,910 companies runsonwhat tracks.

### What analytics tools does Var Bms use?

Var Bms uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on varbms.it. Google Analytics is used by 906,014 companies runsonwhat tracks.

### Does Var Bms use Cloudflare?

Yes. runsonwhat found Cloudflare at Var Bms through DNS records that point at Cloudflare and code on varbms.it. Cloudflare is a CDN & Edge tool used by 726,008 companies runsonwhat tracks.

### How does runsonwhat know what Var Bms uses?

runsonwhat reads public records only. Of the 13 tools at Var Bms, 7 were found through code on varbms.it, 4 through email records and 2 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and varbms.it about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/varbms.it (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.