# What does Rainforest Alliance use?

Rainforest Alliance (utz.org) shows public evidence of 20 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Product Certification
- Size: 201–1,000 employees
- Founded: 2002
- LinkedIn: https://www.linkedin.com/company/rainforest-alliance

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code |  |
| [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Website code |  |
| [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |

## FAQ

### What tools does Rainforest Alliance use?

As of October 2026, runsonwhat has found 20 tools at Rainforest Alliance (utz.org) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: jQuery, Font Awesome and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365 and reCAPTCHA. Last checked October 20, 2026.

### What cloud does Rainforest Alliance run on?

Rainforest Alliance uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through DNS records that point at Microsoft Azure. Microsoft Azure is used by 47,359 companies runsonwhat tracks.

### What sales tools does Rainforest Alliance use?

The sales tools runsonwhat has found at Rainforest Alliance are Calendly (October 2026); no CRM shows up in Rainforest Alliance's public records. runsonwhat found Calendly through Calendly code on utz.org. Calendly is used by 29,138 companies runsonwhat tracks.

### What email provider does Rainforest Alliance use?

Rainforest Alliance uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,077 companies runsonwhat tracks.

### What analytics tools does Rainforest Alliance use?

Rainforest Alliance uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on utz.org. Google Analytics is used by 888,740 companies runsonwhat tracks.

### What is Rainforest Alliance's website built with?

Rainforest Alliance uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on utz.org. WordPress is used by 600,434 companies runsonwhat tracks.

### Does Rainforest Alliance use jQuery?

Yes. runsonwhat found jQuery at Rainforest Alliance through jQuery code on utz.org. jQuery is a Frontend tool used by 920,650 companies runsonwhat tracks.

### How does runsonwhat know what Rainforest Alliance uses?

runsonwhat reads public records only. Of the 20 tools at Rainforest Alliance, 17 were found through code on utz.org, 2 through DNS records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and utz.org about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/utz.org (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.