# What does Nielsen Norman Group use?

Nielsen Norman Group (useit.com) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-31).

- LinkedIn: https://www.linkedin.com/company/nielsen-norman-group

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [DNSimple](https://www.runsonwhat.com/reverse/dnsimple) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Lucky Orange](https://www.runsonwhat.com/reverse/lucky-orange) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code |  |
| [ChatGPT Ads](https://www.runsonwhat.com/reverse/chatgpt-ads) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |

## FAQ

### What tools does Nielsen Norman Group use?

As of November 2026, runsonwhat has found 14 tools at Nielsen Norman Group (useit.com) in public records. Edge & Hosting: DNSimple. Application: YouTube. Data & Observability: Google Analytics, Google Tag Manager and Lucky Orange. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace and CookieYes. Last checked October 31, 2026.

### What email provider does Nielsen Norman Group use?

Nielsen Norman Group uses Google Workspace for email and office software, according to runsonwhat (November 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 407,286 companies runsonwhat tracks.

### What analytics tools does Nielsen Norman Group use?

Nielsen Norman Group uses Google Analytics for analytics, alongside Google Tag Manager and Lucky Orange, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on useit.com. Google Analytics is used by 899,832 companies runsonwhat tracks.

### What marketing software does Nielsen Norman Group use?

Nielsen Norman Group uses Mailchimp for marketing, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on useit.com. Mailchimp is used by 117,409 companies runsonwhat tracks.

### Does Nielsen Norman Group use Google Ads?

Yes. runsonwhat found Google Ads at Nielsen Norman Group through Google Ads code on useit.com. Google Ads is a Ads & Pixels tool used by 538,954 companies runsonwhat tracks.

### Which companies have a tech stack similar to Nielsen Norman Group's?

The companies with the stacks most like Nielsen Norman Group's are Deacon Construction, Planet Argon, Motesque and Eagan Insurance Agency, according to runsonwhat (November 2026). Each shares 1 to 7 tools with Nielsen Norman Group, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Nielsen Norman Group uses?

runsonwhat reads public records only. Of the 14 tools at Nielsen Norman Group, 12 were found through code on useit.com, 1 through email records and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and useit.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/useit.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.