# What does Upwave use?

Upwave (upwave.io) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-11-09).

- Industry: Internet
- Size: 11–50 employees
- Based in: Oslo, Norway
- Founded: 2016
- LinkedIn: https://www.linkedin.com/company/upwave

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain, Website code |  |
| [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |
| [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Custom domain, Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | 2018-03 |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records |  |
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |
| [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records |  |

## FAQ

### What tools does Upwave use?

As of November 2026, runsonwhat has found 18 tools at Upwave (upwave.io) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and WP Engine. Application: jQuery, Font Awesome and Vimeo. Data & Observability: Google Analytics. Go-to-market: WordPress, Yoast SEO and HubSpot. Company Ops: Microsoft 365, Google Workspace and Mailchimp Transactional. Last checked November 9, 2026.

### What cloud does Upwave run on?

Upwave uses WP Engine for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (November 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine and code on upwave.io. WP Engine is used by 52,395 companies runsonwhat tracks.

### What CRM does Upwave use?

Upwave uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot, and Upwave has used it since at least March 2018. HubSpot is used by 97,927 companies runsonwhat tracks.

### What email provider does Upwave use?

Upwave uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 736,658 companies runsonwhat tracks.

### What does Upwave use for customer support?

Upwave uses Intercom for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Intercom through email records that authorize Intercom. Intercom is used by 9,202 companies runsonwhat tracks.

### What analytics tools does Upwave use?

Upwave uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upwave.io. Google Analytics is used by 904,020 companies runsonwhat tracks.

### How long has Upwave used HubSpot?

Upwave has used HubSpot since at least March 2018, going by the first public certificate of the upwave.io subdomain that points at HubSpot.

### Does Upwave use jQuery?

Yes. runsonwhat found jQuery at Upwave through jQuery code on upwave.io. jQuery is a Frontend tool used by 927,255 companies runsonwhat tracks.

### How does runsonwhat know what Upwave uses?

runsonwhat reads public records only. Of the 18 tools at Upwave, 8 were found through code on upwave.io, 4 through email records, 3 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upwave.io about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/upwave.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.