# What does UpTo use?

UpTo (upto.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Internet
- Size: 11–50 employees
- Based in: Detroit, United States
- Founded: 2011
- LinkedIn: https://www.linkedin.com/company/upto

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Mapbox](https://www.runsonwhat.com/reverse/mapbox) | Media & UI | Website code |  |
| [Braintree](https://www.runsonwhat.com/reverse/braintree) | Payments & Billing | Email records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website config |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code |  |
| [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records, Website code |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records |  |
| [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records |  |
| [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records |  |

## FAQ

### What tools does UpTo use?

As of October 2026, runsonwhat has found 18 tools at UpTo (upto.com) in public records. Edge & Hosting: Cloudflare. Application: Font Awesome, Mapbox and Braintree. Data & Observability: Google Analytics. Go-to-market: Google Ads, Meta Pixel and Google Ad Manager. Company Ops: Google Workspace, SendGrid and Let's Encrypt. Last checked October 23, 2026.

### What sales tools does UpTo use?

The sales tools runsonwhat has found at UpTo are Bombora (October 2026); no CRM shows up in UpTo's public records. runsonwhat found Bombora through Bombora code on upto.com. Bombora is used by 7,857 companies runsonwhat tracks.

### What email provider does UpTo use?

UpTo uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upto.com. Google Workspace is used by 406,548 companies runsonwhat tracks.

### What payment provider does UpTo use?

UpTo uses Braintree for payments and billing, according to runsonwhat (October 2026). runsonwhat found Braintree through email records that authorize Braintree. Braintree is used by 2,078 companies runsonwhat tracks.

### What analytics tools does UpTo use?

UpTo uses Google Analytics for analytics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upto.com. Google Analytics is used by 894,444 companies runsonwhat tracks.

### Does UpTo use Cloudflare?

Yes. runsonwhat found Cloudflare at UpTo through DNS records that point at Cloudflare and code on upto.com. Cloudflare is a CDN & Edge tool used by 711,748 companies runsonwhat tracks.

### Which companies have a tech stack similar to UpTo's?

The companies with the stacks most like UpTo's are Wavoto, Venus Beauty E-Shop, Enerpoint and AHM Insights, according to runsonwhat (October 2026). Each shares 4 to 11 tools with UpTo, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what UpTo uses?

runsonwhat reads public records only. Of the 18 tools at UpTo, 8 were found through code on upto.com, 6 through DNS records, 2 through email records, 1 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upto.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/upto.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.