# What does Upstream use? Upstream (upstreamsystems.com) shows public evidence of 26 tools, according to runsonwhat (last checked 2026-10-10). - Founded: 2001 - LinkedIn: https://www.linkedin.com/company/upstream ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Three.js](https://www.runsonwhat.com/reverse/threejs) | Media & UI | Website code | | | [ShareThis](https://www.runsonwhat.com/reverse/sharethis) | Media & UI | Website code | | | [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Freshdesk](https://www.runsonwhat.com/reverse/freshdesk) | Support & Docs | Custom domain | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | ## FAQ ### What tools does Upstream use? As of October 2026, runsonwhat has found 26 tools at Upstream (upstreamsystems.com) in public records. Edge & Hosting: Cloudflare and WP Engine. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Atlassian. Last checked October 10, 2026. ### What cloud does Upstream run on? Upstream uses WP Engine for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found WP Engine through a subdomain that points at WP Engine. WP Engine is used by 50,600 companies runsonwhat tracks. ### What CRM does Upstream use? Upstream uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on upstreamsystems.com. HubSpot is used by 91,893 companies runsonwhat tracks. ### What email provider does Upstream use? Upstream uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,596 companies runsonwhat tracks. ### What does Upstream use for customer support? Upstream uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk. Freshdesk is used by 12,189 companies runsonwhat tracks. ### What analytics tools does Upstream use? Upstream uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upstreamsystems.com. Google Analytics is used by 850,248 companies runsonwhat tracks. ### Does Upstream use jQuery? Yes. runsonwhat found jQuery at Upstream through jQuery code on upstreamsystems.com. jQuery is a Frontend tool used by 895,811 companies runsonwhat tracks. ### Which companies have a tech stack similar to Upstream's? The companies with the stacks most like Upstream's are Cepheid, Financial Software and Systems | Powering Payments - FSS, Pandai Education Sdn. Bhd. and Monetha, according to runsonwhat (October 2026). Each shares 4 to 15 tools with Upstream, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upstream uses? runsonwhat reads public records only. Of the 26 tools at Upstream, 18 were found through code on upstreamsystems.com, 4 through email records, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upstreamsystems.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upstreamsystems.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.