# What does Upstream Tech use? Upstream Tech (upstream.tech) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Software - Size: 11–50 employees - Based in: Alameda, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/upstream-pbc ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Email records, Website code | | | [Heroku](https://www.runsonwhat.com/reverse/heroku) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | | [Firebase](https://www.runsonwhat.com/reverse/firebase) | Backend & Database | Custom domain, DNS verification records, Email records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [web-vitals](https://www.runsonwhat.com/reverse/web-vitals) | Monitoring | Website code | | | [PostHog](https://www.runsonwhat.com/reverse/posthog) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [Rippling](https://www.runsonwhat.com/reverse/rippling) | People & HR | DNS verification records | | ## FAQ ### What tools does Upstream Tech use? As of November 2026, runsonwhat has found 24 tools at Upstream Tech (upstream.tech) in public records. Edge & Hosting: Cloudflare and Heroku. Application: Google Fonts, Anthropic and Stripe. Data & Observability: Google Analytics, Sentry and web-vitals. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 31, 2026. ### What cloud does Upstream Tech run on? Upstream Tech uses Heroku for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Heroku through a subdomain that points at Heroku. Heroku is used by 3,036 companies runsonwhat tracks. ### What CRM does Upstream Tech use? Upstream Tech uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on upstream.tech. HubSpot is used by 96,813 companies runsonwhat tracks. ### What email provider does Upstream Tech use? Upstream Tech uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 723,895 companies runsonwhat tracks. ### What payment provider does Upstream Tech use? Upstream Tech uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on upstream.tech. Stripe is used by 31,064 companies runsonwhat tracks. ### What analytics tools does Upstream Tech use? Upstream Tech uses Google Analytics for analytics, alongside PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upstream.tech. Google Analytics is used by 906,288 companies runsonwhat tracks. ### Does Upstream Tech use Google Fonts? Yes. runsonwhat found Google Fonts at Upstream Tech through Google Fonts code on upstream.tech. Google Fonts is a Media & UI tool used by 826,116 companies runsonwhat tracks. ### Does Upstream Tech use AI tools? Yes. runsonwhat has found Anthropic at Upstream Tech; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upstream Tech may use more AI tools than these. ### How does runsonwhat know what Upstream Tech uses? runsonwhat reads public records only. Of the 24 tools at Upstream Tech, 9 were found through code on upstream.tech, 9 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upstream.tech about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upstream.tech (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.