# What does Upstream use? Upstream (upstream.auto) shows public evidence of 29 tools, according to runsonwhat (last checked 2026-10-07). - Industry: Computer & Network Security - Size: 51–200 employees - Based in: Herẕliyya, Israel - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/upstream-security ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | | [Rive](https://www.runsonwhat.com/reverse/rive) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Cookiebot](https://www.runsonwhat.com/reverse/cookiebot) | Security & Compliance | Website code | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | ## FAQ ### What tools does Upstream use? As of October 2026, runsonwhat has found 29 tools at Upstream (upstream.auto) in public records. Edge & Hosting: Cloudflare and Kinsta. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 7, 2026. ### What cloud does Upstream run on? Upstream uses Kinsta for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Kinsta through Kinsta code on upstream.auto. Kinsta is used by 12,659 companies runsonwhat tracks. ### What CRM does Upstream use? Upstream uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 92,084 companies runsonwhat tracks. ### What email provider does Upstream use? Upstream uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 701,708 companies runsonwhat tracks. ### What analytics tools does Upstream use? Upstream uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upstream.auto. Google Analytics is used by 852,790 companies runsonwhat tracks. ### What is Upstream's website built with? Upstream uses WordPress for its website, alongside Yoast SEO and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on upstream.auto. WordPress is used by 582,297 companies runsonwhat tracks. ### Does Upstream use jQuery? Yes. runsonwhat found jQuery at Upstream through jQuery code on upstream.auto. jQuery is a Frontend tool used by 897,289 companies runsonwhat tracks. ### Does Upstream use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Upstream; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upstream may use more AI tools than these. ### Which companies have a tech stack similar to Upstream's? The companies with the stacks most like Upstream's are ELB Learning, Phive, Premier and Novum Studio, according to runsonwhat (October 2026). Each shares 4 to 13 tools with Upstream, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upstream uses? runsonwhat reads public records only. Of the 29 tools at Upstream, 16 were found through code on upstream.auto, 7 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upstream.auto about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upstream.auto (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.