# What does upstart13 use? upstart13 (upstart13.com) shows public evidence of 19 tools, according to runsonwhat (last checked 2026-10-23). - Industry: IT Services - Size: 51–200 employees - Based in: Austin, United States - Founded: 2019 - LinkedIn: https://www.linkedin.com/company/upstart13 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records, Website code | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | ## Recent changes at upstart13 - 2026-10-23: stopped using [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) ## FAQ ### What tools does upstart13 use? As of October 2026, runsonwhat has found 19 tools at upstart13 (upstart13.com) in public records. Edge & Hosting: Cloudflare and Amazon Web Services. Application: Google Fonts, React and Anthropic. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, LinkedIn Insight Tag and HubSpot. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 23, 2026. ### What cloud does upstart13 run on? upstart13 uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on upstart13.com. Amazon Web Services is used by 145,481 companies runsonwhat tracks. ### What CRM does upstart13 use? upstart13 uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through HubSpot code on upstart13.com. HubSpot is used by 93,647 companies runsonwhat tracks. ### What email provider does upstart13 use? upstart13 uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,032 companies runsonwhat tracks. ### What analytics tools does upstart13 use? upstart13 uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upstart13.com. Google Analytics is used by 875,036 companies runsonwhat tracks. ### What is upstart13's website built with? upstart13 uses Framer for its website, according to runsonwhat (October 2026). runsonwhat found Framer through a subdomain that points at Framer and code on upstart13.com. Framer is used by 6,031 companies runsonwhat tracks. ### Does upstart13 use Google Fonts? Yes. runsonwhat found Google Fonts at upstart13 through Google Fonts code on upstart13.com. Google Fonts is a Media & UI tool used by 806,261 companies runsonwhat tracks. ### Does upstart13 use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at upstart13; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so upstart13 may use more AI tools than these. ### Has upstart13 changed tools recently? Yes. On runsonwhat's rechecks, upstart13 stopped using Microsoft Azure (latest on October 23, 2026). A change counts only between two checks of upstart13.com done the same way. ### Which companies have a tech stack similar to upstart13's? The companies with the stacks most like upstart13's are iContact, Conrad Electronic Benelux, Factoryfix and Axios HQ, according to runsonwhat (October 2026). Each shares 8 to 14 tools with upstart13, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what upstart13 uses? runsonwhat reads public records only. Of the 19 tools at upstart13, 9 were found through code on upstart13.com, 6 through DNS records, 3 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upstart13.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upstart13.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.