# What does Upside use?

Upside (upsidefi.com) shows public evidence of 7 tools, according to runsonwhat (last checked 2026-10-23).

- Industry: Financial Services
- Size: 11–50 employees
- Based in: Boston, United States
- Founded: 2020
- LinkedIn: https://www.linkedin.com/company/upsidefi

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records |  |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records |  |

## FAQ

### What tools does Upside use?

As of October 2026, runsonwhat has found 7 tools at Upside (upsidefi.com) in public records. Edge & Hosting: Amazon Route 53. Go-to-market: Meta Pixel, HubSpot and Zendesk. Company Ops: Google Workspace. Last checked October 23, 2026.

### What CRM does Upside use?

Upside uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 95,228 companies runsonwhat tracks.

### What email provider does Upside use?

Upside uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace. Google Workspace is used by 406,528 companies runsonwhat tracks.

### What does Upside use for customer support?

Upside uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records. Zendesk is used by 42,366 companies runsonwhat tracks.

### What is Upside's website built with?

Upside uses Webflow for its website, alongside HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found Webflow through a subdomain that points at Webflow. Webflow is used by 35,324 companies runsonwhat tracks.

### Does Upside use Meta Pixel?

Yes. runsonwhat found Meta Pixel at Upside through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 412,784 companies runsonwhat tracks.

### How does runsonwhat know what Upside uses?

runsonwhat reads public records only. Of the 7 tools at Upside, 4 were found through subdomains that point at the vendor, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upsidefi.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/upsidefi.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.