# What does Upside use? Upside (upside.com) shows public evidence of 60 tools, according to runsonwhat (last checked 2026-10-20). - LinkedIn: https://www.linkedin.com/company/upside ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | DNS verification records | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records | 2025-10 | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records, Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | DNS verification records, Website code | | | [FullStory](https://www.runsonwhat.com/reverse/fullstory) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | DNS verification records, Email records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2022-04 | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Reddit Ads](https://www.runsonwhat.com/reverse/reddit-ads) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [Branch](https://www.runsonwhat.com/reverse/branch) | Marketing | Website code | | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | | [Iterable](https://www.runsonwhat.com/reverse/iterable) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, DNS verification records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Valimail](https://www.runsonwhat.com/reverse/valimail) | Security & Compliance | Email records | | | [KnowBe4](https://www.runsonwhat.com/reverse/knowbe4) | Security & Compliance | DNS verification records | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [accessiBe](https://www.runsonwhat.com/reverse/accessibe) | Security & Compliance | Website code | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records | | | [SparkPost](https://www.runsonwhat.com/reverse/sparkpost) | Email Delivery | Custom domain | 2019-04 | | [Box](https://www.runsonwhat.com/reverse/box) | Collaboration | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [JetBrains](https://www.runsonwhat.com/reverse/jetbrains) | Dev Tools | DNS verification records | | | [Docebo](https://www.runsonwhat.com/reverse/docebo) | People & HR | Email records | | | [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2025-10 | | [Linear](https://www.runsonwhat.com/reverse/linear) | Dev Tools | DNS verification records | | | [Neat](https://www.runsonwhat.com/reverse/neat) | Collaboration | DNS verification records | | | [BrowserStack](https://www.runsonwhat.com/reverse/browserstack) | Dev Tools | DNS verification records | | | [Virtru](https://www.runsonwhat.com/reverse/virtru) | Security & Compliance | DNS verification records | | | [Coda](https://www.runsonwhat.com/reverse/coda) | Collaboration | DNS verification records | | | [Bitrise](https://www.runsonwhat.com/reverse/bitrise) | Dev Tools | DNS verification records | | ## FAQ ### What tools does Upside use? As of October 2026, runsonwhat has found 60 tools at Upside (upside.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Vercel. Application: jQuery, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026. ### What cloud does Upside run on? Upside uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a DNS verification record for Vercel. Vercel is used by 47,879 companies runsonwhat tracks. ### What CRM does Upside use? Upside uses HubSpot for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and email records. HubSpot is used by 93,634 companies runsonwhat tracks. ### What email provider does Upside use? Upside uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 709,028 companies runsonwhat tracks. ### What does Upside use for customer support? Upside uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Upside has used it since at least April 2022. Zendesk is used by 41,610 companies runsonwhat tracks. ### What payment provider does Upside use? Upside uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 27,739 companies runsonwhat tracks. ### How long has Upside used SparkPost? Upside has used SparkPost since at least April 2019, going by the first public certificate of the upside.com subdomain that points at SparkPost. Other long-running tools at Upside include Zendesk (since April 2022), Atlassian Statuspage (since October 2025) and SafeBase (since October 2025). ### Does Upside use jQuery? Yes. runsonwhat found jQuery at Upside through jQuery code on upside.com. jQuery is a Frontend tool used by 912,397 companies runsonwhat tracks. ### Does Upside use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Upside; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upside may use more AI tools than these. ### Which companies have a tech stack similar to Upside's? The companies with the stacks most like Upside's are Pluralsight, Click Therapeutics - Where Science Meets Software, Assistbox and Deezer, according to runsonwhat (October 2026). Each shares 9 to 24 tools with Upside, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upside uses? runsonwhat reads public records only. Of the 60 tools at Upside, 26 were found through DNS records, 23 through code on upside.com, 6 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upside.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upside.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.