# What does UpScale use?

UpScale (upscale-labs.com) shows public evidence of 12 tools, according to runsonwhat (last checked 2026-11-08).

- Industry: Software
- Size: 51–200 employees
- Based in: Toronto, Canada
- Founded: 2015
- LinkedIn: https://www.linkedin.com/company/upscale-holding

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |

## Recent changes at UpScale

- 2026-11-01: started using [Atlassian](https://www.runsonwhat.com/reverse/atlassian)
- 2026-11-01: stopped using [Google Cloud](https://www.runsonwhat.com/reverse/gcp)
- 2026-11-01: started using [Amazon Route 53](https://www.runsonwhat.com/reverse/route53)

## FAQ

### What tools does UpScale use?

As of November 2026, runsonwhat has found 12 tools at UpScale (upscale-labs.com) in public records. Edge & Hosting: Amazon Route 53. Application: jQuery and YouTube. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Atlassian. Last checked November 8, 2026.

### What email provider does UpScale use?

UpScale uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 737,849 companies runsonwhat tracks.

### What analytics tools does UpScale use?

UpScale uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upscale-labs.com. Google Analytics is used by 904,236 companies runsonwhat tracks.

### What is UpScale's website built with?

UpScale uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (November 2026). runsonwhat found WordPress through WordPress code on upscale-labs.com. WordPress is used by 606,980 companies runsonwhat tracks.

### Does UpScale use jQuery?

Yes. runsonwhat found jQuery at UpScale through jQuery code on upscale-labs.com. jQuery is a Frontend tool used by 927,304 companies runsonwhat tracks.

### Has UpScale changed tools recently?

Yes. On runsonwhat's rechecks, UpScale started using Atlassian and Amazon Route 53 (latest on November 1, 2026) and stopped using Google Cloud (latest on November 1, 2026). A change counts only between two checks of upscale-labs.com done the same way.

### How does runsonwhat know what UpScale uses?

runsonwhat reads public records only. Of the 12 tools at UpScale, 9 were found through code on upscale-labs.com, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upscale-labs.com about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/upscale-labs.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.