# What does Upper Playground use? Upper Playground (upperplayground.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-31). - Industry: Retail - Size: 11–50 employees - Based in: San Francisco, United States - Founded: 1999 - LinkedIn: https://www.linkedin.com/company/upper-playground ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Algolia](https://www.runsonwhat.com/reverse/algolia) | Search | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | | | [Pinterest](https://www.runsonwhat.com/reverse/pinterest) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Shogun](https://www.runsonwhat.com/reverse/shogun) | Website & CMS | Website code | | | [Bold Commerce](https://www.runsonwhat.com/reverse/bold-commerce) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | ## FAQ ### What tools does Upper Playground use? As of November 2026, runsonwhat has found 27 tools at Upper Playground (upperplayground.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: SendGrid. Last checked October 31, 2026. ### What payment provider does Upper Playground use? Upper Playground uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on upperplayground.com. PayPal is used by 35,164 companies runsonwhat tracks. ### What analytics tools does Upper Playground use? Upper Playground uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upperplayground.com. Google Analytics is used by 902,443 companies runsonwhat tracks. ### What is Upper Playground's website built with? Upper Playground uses Shopify for its website, alongside Shogun, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 60,511 companies runsonwhat tracks. ### What marketing software does Upper Playground use? Upper Playground uses Mailchimp for marketing, alongside Klaviyo and Bold Commerce, according to runsonwhat (November 2026). runsonwhat found Mailchimp through Mailchimp code on upperplayground.com. Mailchimp is used by 117,544 companies runsonwhat tracks. ### Does Upper Playground use jQuery? Yes. runsonwhat found jQuery at Upper Playground through jQuery code on upperplayground.com. jQuery is a Frontend tool used by 927,405 companies runsonwhat tracks. ### Which companies have a tech stack similar to Upper Playground's? The companies with the stacks most like Upper Playground's are Letterfest, Shop Britto, Wedding Shoppe and Regency Furniture, according to runsonwhat (November 2026). Each shares 13 to 19 tools with Upper Playground, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upper Playground uses? runsonwhat reads public records only. Of the 27 tools at Upper Playground, 23 were found through code on upperplayground.com, 1 through DNS records, 1 through website configuration files, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upperplayground.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upperplayground.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.