# What does Upper Hand use? Upper Hand (upperhand.com) shows public evidence of 33 tools, according to runsonwhat (last checked 2026-10-24). - Industry: Software - Size: 11–50 employees - Based in: Indianapolis, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/upper-hand ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | 2026-07 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Crazy Egg](https://www.runsonwhat.com/reverse/crazyegg) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Email records, Website code | 2022-09 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Google Ad Manager](https://www.runsonwhat.com/reverse/google-ad-manager) | Ads & Pixels | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2022-09 | | [Google AdSense](https://www.runsonwhat.com/reverse/google-adsense) | Ads & Pixels | Website code | | | [Duda](https://www.runsonwhat.com/reverse/duda) | Website & CMS | Custom domain | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | ## FAQ ### What tools does Upper Hand use? As of October 2026, runsonwhat has found 33 tools at Upper Hand (upperhand.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Google Cloud. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 24, 2026. ### What cloud does Upper Hand run on? Upper Hand uses Google Cloud for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud, and Upper Hand has used it since at least July 2026. Google Cloud is used by 76,303 companies runsonwhat tracks. ### What CRM does Upper Hand use? Upper Hand uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and Upper Hand has used it since at least September 2022. HubSpot is used by 95,521 companies runsonwhat tracks. ### What email provider does Upper Hand use? Upper Hand uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upperhand.com. Google Workspace is used by 406,706 companies runsonwhat tracks. ### What analytics tools does Upper Hand use? Upper Hand uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upperhand.com. Google Analytics is used by 899,489 companies runsonwhat tracks. ### What is Upper Hand's website built with? Upper Hand uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on upperhand.com. WordPress is used by 603,551 companies runsonwhat tracks. ### How long has Upper Hand used HubSpot? Upper Hand has used HubSpot since at least September 2022, going by the first public certificate of the upperhand.com subdomain that points at HubSpot. Other long-running tools at Upper Hand include HubSpot CMS (since September 2022) and Google Cloud (since July 2026). ### Does Upper Hand use jQuery? Yes. runsonwhat found jQuery at Upper Hand through jQuery code on upperhand.com. jQuery is a Frontend tool used by 925,511 companies runsonwhat tracks. ### Does Upper Hand use AI tools? Yes. runsonwhat has found Anthropic at Upper Hand; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upper Hand may use more AI tools than these. ### How does runsonwhat know what Upper Hand uses? runsonwhat reads public records only. Of the 33 tools at Upper Hand, 23 were found through code on upperhand.com, 5 through subdomains that point at the vendor, 4 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upperhand.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upperhand.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.