# What does UPM-Kymmene Oyj use? UPM-Kymmene Oyj (upm.com) shows public evidence of 31 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Forestry - Size: 201–1,000 employees - Based in: Helsinki, Finland - Founded: 1897 - LinkedIn: https://www.linkedin.com/company/upm-kymmene ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Microsoft Azure](https://www.runsonwhat.com/reverse/azure) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [New Relic](https://www.runsonwhat.com/reverse/newrelic) | Monitoring | DNS verification records | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Custom domain | | | [Azure Monitor](https://www.runsonwhat.com/reverse/azure-monitor) | Analytics | Website code | | | [Microsoft Application Insights](https://www.runsonwhat.com/reverse/microsoft-application-insights) | Monitoring | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code | | | [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code | | | [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | DNS verification records, Email records, Website code | | | [Dealfront](https://www.runsonwhat.com/reverse/leadfeeder) | Sales & CRM | Website code | | | [Bitly](https://www.runsonwhat.com/reverse/bitly) | Marketing | Custom domain | 2023-12 | | [BrightEdge](https://www.runsonwhat.com/reverse/brightedge) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Custom domain, DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | DNS verification records, Email records | | | [Mailjet](https://www.runsonwhat.com/reverse/mailjet) | Email Delivery | Email records, Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Tailscale](https://www.runsonwhat.com/reverse/tailscale) | Security & Compliance | DNS verification records | | ## Recent changes at UPM-Kymmene Oyj - 2026-10-09: started using [New Relic](https://www.runsonwhat.com/reverse/newrelic) ## FAQ ### What tools does UPM-Kymmene Oyj use? As of November 2026, runsonwhat has found 31 tools at UPM-Kymmene Oyj (upm.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Microsoft Azure. Application: Anthropic and Vue.js. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 10, 2026. ### What cloud does UPM-Kymmene Oyj run on? UPM-Kymmene Oyj uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on upm.com. Amazon Web Services is used by 147,633 companies runsonwhat tracks. ### What CRM does UPM-Kymmene Oyj use? UPM-Kymmene Oyj uses Salesforce for its CRM, alongside Dealfront, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on upm.com. Salesforce is used by 35,536 companies runsonwhat tracks. ### What email provider does UPM-Kymmene Oyj use? UPM-Kymmene Oyj uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a subdomain that points at Microsoft 365 and a DNS verification record. Microsoft 365 is used by 736,661 companies runsonwhat tracks. ### What analytics tools does UPM-Kymmene Oyj use? UPM-Kymmene Oyj uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Azure Monitor, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upm.com. Google Analytics is used by 904,027 companies runsonwhat tracks. ### What marketing software does UPM-Kymmene Oyj use? UPM-Kymmene Oyj uses Pardot for marketing, alongside Bitly and BrightEdge, according to runsonwhat (November 2026). runsonwhat found Pardot through a DNS verification record for Pardot and email records. Pardot is used by 21,083 companies runsonwhat tracks. ### How long has UPM-Kymmene Oyj used Bitly? UPM-Kymmene Oyj has used Bitly since at least December 2023, going by the first public certificate of the upm.com subdomain that points at Bitly. ### Does UPM-Kymmene Oyj use Cloudflare? Yes. runsonwhat found Cloudflare at UPM-Kymmene Oyj through Cloudflare code on upm.com. Cloudflare is a CDN & Edge tool used by 735,287 companies runsonwhat tracks. ### Does UPM-Kymmene Oyj use AI tools? Yes. runsonwhat has found Anthropic at UPM-Kymmene Oyj; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so UPM-Kymmene Oyj may use more AI tools than these. ### Has UPM-Kymmene Oyj changed tools recently? Yes. On runsonwhat's rechecks, UPM-Kymmene Oyj started using New Relic (latest on October 9, 2026). A change counts only between two checks of upm.com done the same way. ### Which companies have a tech stack similar to UPM-Kymmene Oyj's? The companies with the stacks most like UPM-Kymmene Oyj's are Wayne State College, Simpson Strong-Tie (United States), Outlier By Savvas and Kort - Kentucky Orthopedic Rehab Team, according to runsonwhat (November 2026). Each shares 9 to 16 tools with UPM-Kymmene Oyj, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what UPM-Kymmene Oyj uses? runsonwhat reads public records only. Of the 31 tools at UPM-Kymmene Oyj, 14 were found through code on upm.com, 10 through DNS records, 4 through subdomains that point at the vendor and 3 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upm.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upm.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.