# What does Upgrade use? Upgrade (uplift.com) shows public evidence of 23 tools, according to runsonwhat (last checked 2026-10-23). - Industry: Financial Services - Size: 51–200 employees - Based in: San Francisco, United States - Founded: 2014 - LinkedIn: https://www.linkedin.com/company/17979297 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | 2021-11 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code | | | [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [Jotform](https://www.runsonwhat.com/reverse/jotform) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Amazon SES](https://www.runsonwhat.com/reverse/ses) | Email Delivery | Email records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records | | | [Zoom](https://www.runsonwhat.com/reverse/zoom) | Collaboration | DNS verification records | | | [ThreatMetrix](https://www.runsonwhat.com/reverse/threatmetrix) | Security & Compliance | Custom domain | 2020-08 | ## FAQ ### What tools does Upgrade use? As of October 2026, runsonwhat has found 23 tools at Upgrade (uplift.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Akamai. Application: Next.js. Data & Observability: Optimizely, Tealium and Heap. Go-to-market: Meta Pixel, Salesforce and Contentful. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 23, 2026. ### What CRM does Upgrade use? Upgrade uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce. Salesforce is used by 33,934 companies runsonwhat tracks. ### What email provider does Upgrade use? Upgrade uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,032 companies runsonwhat tracks. ### What analytics tools does Upgrade use? Upgrade uses Heap for analytics, according to runsonwhat (October 2026). runsonwhat found Heap through Heap code on uplift.com. Heap is used by 1,663 companies runsonwhat tracks. ### What is Upgrade's website built with? Upgrade uses Contentful for its website, according to runsonwhat (October 2026). runsonwhat found Contentful through Contentful code on uplift.com. Contentful is used by 4,134 companies runsonwhat tracks. ### What marketing software does Upgrade use? Upgrade uses Jotform for marketing, according to runsonwhat (October 2026). runsonwhat found Jotform through Jotform code on uplift.com. Jotform is used by 3,715 companies runsonwhat tracks. ### How long has Upgrade used ThreatMetrix? Upgrade has used ThreatMetrix since at least August 2020, going by the first public certificate of the uplift.com subdomain that points at ThreatMetrix. Other long-running tools at Upgrade include Akamai (since November 2021). ### Does Upgrade use Meta Pixel? Yes. runsonwhat found Meta Pixel at Upgrade through a DNS verification record for Meta Pixel and code on uplift.com. Meta Pixel is a Ads & Pixels tool used by 397,302 companies runsonwhat tracks. ### Which companies have a tech stack similar to Upgrade's? The companies with the stacks most like Upgrade's are Pay.com, Hsbc Life (uk), Centennial Bank and President's Choice Financial, according to runsonwhat (October 2026). Each shares 7 to 11 tools with Upgrade, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upgrade uses? runsonwhat reads public records only. Of the 23 tools at Upgrade, 8 were found through DNS records, 7 through code on uplift.com, 4 through email records, 3 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and uplift.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/uplift.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.