# What does Upland Software use? Upland Software (uplandsoftware.com) shows public evidence of 54 tools, according to runsonwhat (last checked 2026-10-12). - LinkedIn: https://www.linkedin.com/company/upland-software ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Custom domain, Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2017-07 | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Wistia](https://www.runsonwhat.com/reverse/wistia) | Media & UI | Website code | | | [Twilio](https://www.runsonwhat.com/reverse/twilio) | Backend & Database | DNS verification records | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Adobe Experience Platform Tags](https://www.runsonwhat.com/reverse/adobe-launch) | Data Pipeline | Website code | | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | Website code | | | [Site24x7](https://www.runsonwhat.com/reverse/site24x7) | Monitoring | DNS verification records | | | [Snowflake](https://www.runsonwhat.com/reverse/snowflake) | Data Pipeline | DNS verification records | | | [CaliberMind](https://www.runsonwhat.com/reverse/calibermind) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code, Subprocessor list | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records | | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records | 2017-08 | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [Calendly](https://www.runsonwhat.com/reverse/calendly) | Sales & CRM | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Website code | 2018-01 | | [ClickCease](https://www.runsonwhat.com/reverse/clickcease) | Ads & Pixels | Website code | | | [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Qualified](https://www.runsonwhat.com/reverse/qualified) | Sales & CRM | Website code | | | [Salesloft](https://www.runsonwhat.com/reverse/salesloft) | Sales & CRM | Website code | | | [Storylane](https://www.runsonwhat.com/reverse/storylane) | Marketing | Website code | | | [Unify](https://www.runsonwhat.com/reverse/unify) | Sales & CRM | Website code | | | [TechTarget](https://www.runsonwhat.com/reverse/techtarget) | Sales & CRM | Website code | | | [LeadLander](https://www.runsonwhat.com/reverse/leadlander) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code | | | [Adobe](https://www.runsonwhat.com/reverse/adobe) | Collaboration | DNS verification records | | | [Webex](https://www.runsonwhat.com/reverse/webex) | Collaboration | DNS verification records | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Red Sift OnDMARC](https://www.runsonwhat.com/reverse/redsift) | Security & Compliance | Email records | | | [GoTo](https://www.runsonwhat.com/reverse/goto) | Collaboration | DNS verification records | | | [SafeBase](https://www.runsonwhat.com/reverse/safebase) | Security & Compliance | Custom domain | 2024-11 | ## FAQ ### What tools does Upland Software use? As of October 2026, runsonwhat has found 54 tools at Upland Software (uplandsoftware.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, reCAPTCHA and Apple Business. Last checked October 12, 2026. ### What cloud does Upland Software run on? Upland Software uses Amazon Web Services for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on uplandsoftware.com. Amazon Web Services is used by 145,137 companies runsonwhat tracks. ### What CRM does Upland Software use? Upland Software uses HubSpot for its CRM, alongside Calendly, ZoomInfo and 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 92,769 companies runsonwhat tracks. ### What email provider does Upland Software use? Upland Software uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 705,143 companies runsonwhat tracks. ### What does Upland Software use for customer support? Upland Software uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Upland Software has used it since at least August 2017. Zendesk is used by 41,218 companies runsonwhat tracks. ### What analytics tools does Upland Software use? Upland Software uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on uplandsoftware.com. Google Analytics is used by 860,808 companies runsonwhat tracks. ### How long has Upland Software used Amazon CloudFront? Upland Software has used Amazon CloudFront since at least July 2017, going by the first public certificate of the uplandsoftware.com subdomain that points at Amazon CloudFront. Other long-running tools at Upland Software include Zendesk (since August 2017), Marketo (since January 2018) and SafeBase (since November 2024). ### Does Upland Software use jQuery? Yes. runsonwhat found jQuery at Upland Software through jQuery code on uplandsoftware.com. jQuery is a Frontend tool used by 903,434 companies runsonwhat tracks. ### Does Upland Software use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Upland Software; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upland Software may use more AI tools than these. ### Which companies have a tech stack similar to Upland Software's? The companies with the stacks most like Upland Software's are Objectif Lune, Upland Software, FileBound and Upland Software, according to runsonwhat (October 2026). Each shares 29 to 34 tools with Upland Software, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upland Software uses? runsonwhat reads public records only. Of the 54 tools at Upland Software, 33 were found through code on uplandsoftware.com, 14 through DNS records, 5 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and uplandsoftware.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/uplandsoftware.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.