# What does Upim use?

Upim (upim.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Retail
- Size: 1,001–5,000 employees
- Based in: Mestre, Italy
- Founded: 1928
- LinkedIn: https://www.linkedin.com/company/upim

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [GrowthBook](https://www.runsonwhat.com/reverse/growthbook) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Website code |  |
| [Salesforce Commerce Cloud](https://www.runsonwhat.com/reverse/salesforce-commerce) | Website & CMS | Custom domain, Website code |  |
| [Live Story](https://www.runsonwhat.com/reverse/livestory) | Website & CMS | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | Website code |  |

## FAQ

### What tools does Upim use?

As of October 2026, runsonwhat has found 18 tools at Upim (upim.com) in public records. Edge & Hosting: Cloudflare. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace and OneTrust. Last checked October 20, 2026.

### What CRM does Upim use?

Upim uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through Salesforce code on upim.com. Salesforce is used by 33,702 companies runsonwhat tracks.

### What email provider does Upim use?

Upim uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on upim.com. Google Workspace is used by 399,639 companies runsonwhat tracks.

### What analytics tools does Upim use?

Upim uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upim.com. Google Analytics is used by 860,450 companies runsonwhat tracks.

### What is Upim's website built with?

Upim uses Salesforce Commerce Cloud for its website, alongside Live Story, according to runsonwhat (October 2026). runsonwhat found Salesforce Commerce Cloud through a subdomain that points at Salesforce Commerce Cloud and code on upim.com. Salesforce Commerce Cloud is used by 1,490 companies runsonwhat tracks.

### Does Upim use jQuery?

Yes. runsonwhat found jQuery at Upim through jQuery code on upim.com. jQuery is a Frontend tool used by 903,155 companies runsonwhat tracks.

### Which companies have a tech stack similar to Upim's?

The companies with the stacks most like Upim's are Euronics Italia, Bottega Verde, Motivi Romania and Dmail, according to runsonwhat (October 2026). Each shares 12 to 15 tools with Upim, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Upim uses?

runsonwhat reads public records only. Of the 18 tools at Upim, 14 were found through code on upim.com, 2 through DNS records, 1 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upim.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/upim.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.