# What does UpGuard use? UpGuard (upguard.com) shows public evidence of 48 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Computer Security - Size: 201–1,000 employees - Based in: Hobart, Australia - LinkedIn: https://www.linkedin.com/company/7579497 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain, Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Astro](https://www.runsonwhat.com/reverse/astro) | Frontend | Website code | | | [Auth0](https://www.runsonwhat.com/reverse/auth0) | Auth & Identity | Custom domain | 2018-04 | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records, Website code | 2022-04 | | [Segment](https://www.runsonwhat.com/reverse/segment) | Analytics | DNS verification records, Website code | | | [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | Website code | | | [Optibase](https://www.runsonwhat.com/reverse/optibase) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, DNS verification records, Email records, Website code | 2019-08 | | [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Email records, Website code | | | [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Website code | | | [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain | 2019-08 | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | Website code | | | [G2](https://www.runsonwhat.com/reverse/g2) | Marketing | Website code | | | [Vector](https://www.runsonwhat.com/reverse/vector) | Sales & CRM | Website code | | | [Prowly](https://www.runsonwhat.com/reverse/prowly) | Marketing | DNS verification records | | | [Navattic](https://www.runsonwhat.com/reverse/navattic) | Marketing | Website code | | | [Unify](https://www.runsonwhat.com/reverse/unify) | Sales & CRM | Website code | | | [Clearbit](https://www.runsonwhat.com/reverse/clearbit) | Sales & CRM | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [Sectigo](https://www.runsonwhat.com/reverse/sectigo) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [Google Trust Services](https://www.runsonwhat.com/reverse/google-trust) | Security & Compliance | DNS records | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | | [Usercentrics](https://www.runsonwhat.com/reverse/usercentrics) | Security & Compliance | Website code | | | [Miro](https://www.runsonwhat.com/reverse/miro) | Collaboration | DNS verification records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Canva](https://www.runsonwhat.com/reverse/canva) | Collaboration | DNS verification records | | | [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records | | | [Citrix](https://www.runsonwhat.com/reverse/citrix) | Dev Tools | DNS verification records | | | [Loom](https://www.runsonwhat.com/reverse/loom) | Collaboration | DNS verification records | | ## FAQ ### What tools does UpGuard use? As of October 2026, runsonwhat has found 48 tools at UpGuard (upguard.com) in public records. Edge & Hosting: Cloudflare and Netlify. Application: GSAP, Anthropic and Astro. Data & Observability: Google Analytics, Sentry and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What cloud does UpGuard run on? UpGuard uses Netlify for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Netlify through a subdomain that points at Netlify and code on upguard.com. Netlify is used by 11,383 companies runsonwhat tracks. ### What CRM does UpGuard use? UpGuard uses HubSpot for its CRM, alongside Vector, Unify and Clearbit, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and a DNS verification record, and UpGuard has used it since at least August 2019. HubSpot is used by 94,247 companies runsonwhat tracks. ### What email provider does UpGuard use? UpGuard uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 712,504 companies runsonwhat tracks. ### What does UpGuard use for customer support? UpGuard uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on upguard.com. Zendesk is used by 42,004 companies runsonwhat tracks. ### What analytics tools does UpGuard use? UpGuard uses Google Analytics for analytics, alongside Hotjar, Segment and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upguard.com. Google Analytics is used by 882,755 companies runsonwhat tracks. ### How long has UpGuard used Auth0? UpGuard has used Auth0 since at least April 2018, going by the first public certificate of the upguard.com subdomain that points at Auth0. Other long-running tools at UpGuard include HubSpot (since August 2019), HubSpot CMS (since August 2019) and Atlassian Statuspage (since April 2022). ### Does UpGuard use Cloudflare? Yes. runsonwhat found Cloudflare at UpGuard through DNS records that point at Cloudflare and code on upguard.com. Cloudflare is a CDN & Edge tool used by 704,620 companies runsonwhat tracks. ### Does UpGuard use AI tools? Yes. runsonwhat has found Anthropic at UpGuard; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so UpGuard may use more AI tools than these. ### Which companies have a tech stack similar to UpGuard's? The companies with the stacks most like UpGuard's are UpGuard, SwagUp, ClickUp and Gorgias, according to runsonwhat (October 2026). Each shares 18 to 30 tools with UpGuard, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what UpGuard uses? runsonwhat reads public records only. Of the 48 tools at UpGuard, 19 were found through code on upguard.com, 18 through DNS records, 5 through email records, 5 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upguard.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upguard.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.