# What does Upgrade use? Upgrade (upgrade.com) shows public evidence of 44 tools, according to runsonwhat (last checked 2026-11-10). - Industry: Financial Services - Size: 1,001–5,000 employees - Based in: San Francisco, United States - Founded: 2016 - LinkedIn: https://www.linkedin.com/company/17979297 ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records | | | [Akamai](https://www.runsonwhat.com/reverse/akamai) | CDN & Edge | Custom domain, Website code | 2022-05 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Next.js](https://www.runsonwhat.com/reverse/nextjs) | Frontend | Website code | | | [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records | | | [Stripe](https://www.runsonwhat.com/reverse/stripe) | Payments & Billing | DNS verification records, Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Optimizely](https://www.runsonwhat.com/reverse/optimizely) | Flags & Experiments | Website code | | | [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code | | | [Tealium](https://www.runsonwhat.com/reverse/tealium) | Data Pipeline | Website code | | | [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | DNS verification records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Criteo](https://www.runsonwhat.com/reverse/criteo) | Ads & Pixels | Website code | | | [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code | | | [Apollo.io](https://www.runsonwhat.com/reverse/apollo) | Sales & CRM | Website code | | | [ID5](https://www.runsonwhat.com/reverse/id5) | Ads & Pixels | Website code | | | [Contentful](https://www.runsonwhat.com/reverse/contentful) | Website & CMS | Website code | | | [impact.com](https://www.runsonwhat.com/reverse/impact-com) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Custom domain, Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records | | | [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records | | | [DigiCert](https://www.runsonwhat.com/reverse/digicert) | Security & Compliance | DNS records | | | [OneTrust](https://www.runsonwhat.com/reverse/onetrust) | Security & Compliance | DNS verification records, Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records | | | [Slack](https://www.runsonwhat.com/reverse/slack) | Collaboration | DNS verification records | | | [Jamf](https://www.runsonwhat.com/reverse/jamf) | Security & Compliance | DNS verification records | | | [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records | | | [Docker](https://www.runsonwhat.com/reverse/docker) | Dev Tools | DNS verification records | | | [Drata](https://www.runsonwhat.com/reverse/drata) | Security & Compliance | Custom domain | 2024-02 | | [Bitrise](https://www.runsonwhat.com/reverse/bitrise) | Dev Tools | DNS verification records | | ## Recent changes at Upgrade - 2026-11-02: stopped using [Jotform](https://www.runsonwhat.com/reverse/jotform) ## FAQ ### What tools does Upgrade use? As of November 2026, runsonwhat has found 44 tools at Upgrade (upgrade.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Anthropic and Next.js. Data & Observability: Google Analytics, Optimizely and Contentsquare. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 10, 2026. ### What cloud does Upgrade run on? Upgrade uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on upgrade.com. Amazon Web Services is used by 147,579 companies runsonwhat tracks. ### What CRM does Upgrade use? Upgrade uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and code on upgrade.com. HubSpot is used by 97,784 companies runsonwhat tracks. ### What email provider does Upgrade use? Upgrade uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 735,564 companies runsonwhat tracks. ### What payment provider does Upgrade use? Upgrade uses Stripe for payments and billing, according to runsonwhat (November 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on upgrade.com. Stripe is used by 31,463 companies runsonwhat tracks. ### What analytics tools does Upgrade use? Upgrade uses Google Analytics for analytics, alongside Contentsquare and Heap, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upgrade.com. Google Analytics is used by 904,007 companies runsonwhat tracks. ### How long has Upgrade used Akamai? Upgrade has used Akamai since at least May 2022, going by the first public certificate of the upgrade.com subdomain that points at Akamai. Other long-running tools at Upgrade include Drata (since February 2024). ### Does Upgrade use Cloudflare? Yes. runsonwhat found Cloudflare at Upgrade through Cloudflare code on upgrade.com. Cloudflare is a CDN & Edge tool used by 734,621 companies runsonwhat tracks. ### Does Upgrade use AI tools? Yes. runsonwhat has found Anthropic and OpenAI at Upgrade; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upgrade may use more AI tools than these. ### Has Upgrade changed tools recently? Yes. On runsonwhat's rechecks, Upgrade stopped using Jotform (latest on November 2, 2026). A change counts only between two checks of upgrade.com done the same way. ### Which companies have a tech stack similar to Upgrade's? The companies with the stacks most like Upgrade's are Fundrise, Chime, Consensys - Building the Era of Decentralized Finance and Baby List, according to runsonwhat (November 2026). Each shares 21 to 29 tools with Upgrade, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upgrade uses? runsonwhat reads public records only. Of the 44 tools at Upgrade, 20 were found through code on upgrade.com, 19 through DNS records, 3 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upgrade.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upgrade.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.