# What does Upfront use? Upfront (upfront.nl) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-20). - Industry: Food Production - Size: 11–50 employees - Based in: Rotterdam, Netherlands - Founded: 2020 - LinkedIn: https://www.linkedin.com/company/upfrontfood ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code | | | [Triple Whale](https://www.runsonwhat.com/reverse/triple-whale) | Analytics | Website code | | | [Northbeam](https://www.runsonwhat.com/reverse/northbeam) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Mailchimp](https://www.runsonwhat.com/reverse/mailchimp) | Marketing | Email records | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS verification records, DNS records, Website code | | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Snap Pixel](https://www.runsonwhat.com/reverse/snap-pixel) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [Mailchimp Transactional](https://www.runsonwhat.com/reverse/mandrill) | Email Delivery | Email records | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Email records, Website code | | ## FAQ ### What tools does Upfront use? As of October 2026, runsonwhat has found 27 tools at Upfront (upfront.nl) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, Vimeo and YouTube. Data & Observability: Google Analytics, Hotjar and Triple Whale. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026. ### What email provider does Upfront use? Upfront uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,077 companies runsonwhat tracks. ### What analytics tools does Upfront use? Upfront uses Google Analytics for analytics, alongside Hotjar, Triple Whale and Northbeam, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upfront.nl. Google Analytics is used by 888,740 companies runsonwhat tracks. ### What is Upfront's website built with? Upfront uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 59,890 companies runsonwhat tracks. ### What marketing software does Upfront use? Upfront uses Mailchimp for marketing, alongside Klaviyo, according to runsonwhat (October 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp. Mailchimp is used by 116,270 companies runsonwhat tracks. ### Does Upfront use Google Fonts? Yes. runsonwhat found Google Fonts at Upfront through Google Fonts code on upfront.nl. Google Fonts is a Media & UI tool used by 815,277 companies runsonwhat tracks. ### Does Upfront use AI tools? Yes. runsonwhat has found Anthropic at Upfront; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upfront may use more AI tools than these. ### Which companies have a tech stack similar to Upfront's? The companies with the stacks most like Upfront's are Derma E, Primrose Schools, Primrose Schools and Primrose Schools, according to runsonwhat (October 2026). Each shares 8 to 18 tools with Upfront, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upfront uses? runsonwhat reads public records only. Of the 27 tools at Upfront, 15 were found through code on upfront.nl, 6 through email records, 4 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upfront.nl about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upfront.nl (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.