# What does Updraft use?

Updraft (updraft.com) shows public evidence of 27 tools, according to runsonwhat (last checked 2026-10-04).

- Industry: Consumer Credit
- Size: 11–50 employees
- Based in: Palatine, United Kingdom
- Founded: 2017
- LinkedIn: https://www.linkedin.com/company/helloupdraft

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Website code |  |
| [WP Engine](https://www.runsonwhat.com/reverse/wpengine) | Hosting & Cloud | Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [AppsFlyer](https://www.runsonwhat.com/reverse/appsflyer) | Analytics | Website code |  |
| [Heap](https://www.runsonwhat.com/reverse/heap) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Elementor](https://www.runsonwhat.com/reverse/elementor) | Website & CMS | Website code |  |
| [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain |  |
| [Trustpilot](https://www.runsonwhat.com/reverse/trustpilot) | Marketing | Website code |  |
| [Intercom](https://www.runsonwhat.com/reverse/intercom) | Support & Docs | Website code |  |
| [SendPulse](https://www.runsonwhat.com/reverse/sendpulse) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [Let's Encrypt](https://www.runsonwhat.com/reverse/letsencrypt) | Security & Compliance | DNS records |  |
| [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | Website code |  |
| [Amazon Trust Services](https://www.runsonwhat.com/reverse/amazon-trust) | Security & Compliance | DNS records |  |
| [Workable](https://www.runsonwhat.com/reverse/workable) | People & HR | Website code |  |

## Hiring at Updraft

4 open roles on its public job board: Other 3, Engineering 1.

## FAQ

### What tools does Updraft use?

As of October 2026, runsonwhat has found 27 tools at Updraft (updraft.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics, AppsFlyer and Heap. Go-to-market: WordPress, Meta Pixel and Yoast SEO. Company Ops: Google Workspace, Let's Encrypt and CookieYes. Last checked October 4, 2026.

### What cloud does Updraft run on?

Updraft uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on updraft.com. Amazon Web Services is used by 143,843 companies runsonwhat tracks.

### What email provider does Updraft use?

Updraft uses Google Workspace for email and office software, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on updraft.com. Google Workspace is used by 393,365 companies runsonwhat tracks.

### What does Updraft use for customer support?

Updraft uses Zendesk for customer support and documentation, alongside Intercom, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk. Zendesk is used by 40,061 companies runsonwhat tracks.

### What analytics tools does Updraft use?

Updraft uses Google Analytics for analytics, alongside AppsFlyer and Heap, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on updraft.com. Google Analytics is used by 810,251 companies runsonwhat tracks.

### What is Updraft's website built with?

Updraft uses WordPress for its website, alongside Yoast SEO and Elementor, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on updraft.com. WordPress is used by 549,206 companies runsonwhat tracks.

### Does Updraft use jQuery?

Yes. runsonwhat found jQuery at Updraft through jQuery code on updraft.com. jQuery is a Frontend tool used by 855,738 companies runsonwhat tracks.

### Does Updraft use AI tools?

Yes. runsonwhat has found Anthropic at Updraft; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Updraft may use more AI tools than these.

### Is Updraft hiring?

Yes. As of October 2026, Updraft has 4 open roles on its public Workable job board, most in engineering (1). None were posted in the last 30 days.

### Which companies have a tech stack similar to Updraft's?

The companies with the stacks most like Updraft's are Go.Compare, Verinext, Citiequity and موقع سيارة, according to runsonwhat (October 2026). Each shares 8 to 10 tools with Updraft, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Updraft uses?

runsonwhat reads public records only. Of the 27 tools at Updraft, 19 were found through code on updraft.com, 4 through DNS records, 2 through email records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and updraft.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/updraft.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
