# What does Upbound use? Upbound (upbound.io) shows public evidence of 37 tools, according to runsonwhat (last checked 2026-11-08). - Industry: Software - Size: 51–200 employees - Based in: Remote, United States - Founded: 2017 - LinkedIn: https://www.linkedin.com/company/upbound-io ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain, DNS records | | | [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain | 2025-07 | | [Vercel](https://www.runsonwhat.com/reverse/vercel) | Hosting & Cloud | Custom domain, DNS verification records | 2019-05 | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Lottie](https://www.runsonwhat.com/reverse/lottie) | Media & UI | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code | | | [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain | 2021-03 | | [LaunchDarkly](https://www.runsonwhat.com/reverse/launchdarkly) | Flags & Experiments | DNS verification records | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code | | | [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code | | | [LiveRamp](https://www.runsonwhat.com/reverse/liveramp) | Ads & Pixels | Website code | | | [StackAdapt](https://www.runsonwhat.com/reverse/stackadapt) | Ads & Pixels | Website code | | | [Marketo](https://www.runsonwhat.com/reverse/marketo) | Marketing | Custom domain, Email records, Website code | 2023-07 | | [Metricool](https://www.runsonwhat.com/reverse/metricool) | Marketing | Website code | | | [AdRoll](https://www.runsonwhat.com/reverse/adroll) | Ads & Pixels | Website code | | | [Bombora](https://www.runsonwhat.com/reverse/bombora) | Sales & CRM | Website code | | | [Framer](https://www.runsonwhat.com/reverse/framer) | Website & CMS | Custom domain, Website code | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain | 2021-10 | | [Decagon](https://www.runsonwhat.com/reverse/decagon) | Support & Docs | Certificate records | | | [Common Room](https://www.runsonwhat.com/reverse/commonroom) | Sales & CRM | Website code | | | [Influ2](https://www.runsonwhat.com/reverse/influ2) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records | | | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [CookieYes](https://www.runsonwhat.com/reverse/cookieyes) | Security & Compliance | DNS verification records, Website code | | | [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code | | | [Postmark](https://www.runsonwhat.com/reverse/postmark) | Email Delivery | Email records | | | [BugHerd](https://www.runsonwhat.com/reverse/bugherd) | Dev Tools | Website code | | | [Drata](https://www.runsonwhat.com/reverse/drata) | Security & Compliance | Custom domain | 2025-02 | ## FAQ ### What tools does Upbound use? As of November 2026, runsonwhat has found 37 tools at Upbound (upbound.io) in public records. Edge & Hosting: Cloudflare, Google Cloud and Amazon CloudFront. Application: Google Fonts, React and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026. ### What cloud does Upbound run on? Upbound uses Google Cloud for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Google Cloud through a subdomain that points at Google Cloud and DNS records. Google Cloud is used by 78,106 companies runsonwhat tracks. ### What sales tools does Upbound use? The sales tools runsonwhat has found at Upbound are ZoomInfo, Bombora and Common Room (November 2026); no CRM shows up in Upbound's public records. runsonwhat found ZoomInfo through ZoomInfo code on upbound.io. ### What email provider does Upbound use? Upbound uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 737,877 companies runsonwhat tracks. ### What does Upbound use for customer support? Upbound uses Decagon for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Decagon through certificate records for Decagon. Decagon is used by 549 companies runsonwhat tracks. ### What analytics tools does Upbound use? Upbound uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on upbound.io. Google Analytics is used by 904,335 companies runsonwhat tracks. ### How long has Upbound used Vercel? Upbound has used Vercel since at least May 2019, going by the first public certificate of the upbound.io subdomain that points at Vercel. Other long-running tools at Upbound include Atlassian Statuspage (since March 2021), Unbounce (since October 2021) and Marketo (since July 2023). ### Does Upbound use Google Fonts? Yes. runsonwhat found Google Fonts at Upbound through Google Fonts code on upbound.io. Google Fonts is a Media & UI tool used by 825,855 companies runsonwhat tracks. ### Which companies have a tech stack similar to Upbound's? The companies with the stacks most like Upbound's are Albert Invent, StreamNative, Observe and Endor Labs, according to runsonwhat (November 2026). Each shares 12 to 17 tools with Upbound, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Upbound uses? runsonwhat reads public records only. Of the 37 tools at Upbound, 20 were found through code on upbound.io, 8 through subdomains that point at the vendor, 5 through DNS records, 3 through email records and 1 through certificate records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upbound.io about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/upbound.io (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.