# What does Upbase AB use?

Upbase AB (upbase.se) shows public evidence of 14 tools, according to runsonwhat (last checked 2026-10-29).

- Industry: IT Services
- Size: 11–50 employees
- Based in: Stockholm, Sweden
- LinkedIn: https://www.linkedin.com/company/cegalglobal

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Microsoft Clarity](https://www.runsonwhat.com/reverse/clarity) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Custom domain, Website code |  |
| [HubSpot CMS](https://www.runsonwhat.com/reverse/hubspot-cms) | Website & CMS | Custom domain, Website code |  |
| [Leadinfo](https://www.runsonwhat.com/reverse/leadinfo) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | DNS verification records, Email records |  |

## Recent changes at Upbase AB

- 2026-10-29: stopped using [Atlassian](https://www.runsonwhat.com/reverse/atlassian)

## FAQ

### What tools does Upbase use?

As of October 2026, runsonwhat has found 14 tools at Upbase (upbase.se) in public records. Edge & Hosting: Cloudflare. Application: jQuery and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365. Last checked October 29, 2026.

### What CRM does Upbase use?

Upbase uses HubSpot for its CRM, alongside Leadinfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and code on upbase.se. HubSpot is used by 95,216 companies runsonwhat tracks.

### What email provider does Upbase use?

Upbase uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 715,787 companies runsonwhat tracks.

### What analytics tools does Upbase use?

Upbase uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upbase.se. Google Analytics is used by 894,444 companies runsonwhat tracks.

### What is Upbase's website built with?

Upbase uses HubSpot CMS for its website, according to runsonwhat (October 2026). runsonwhat found HubSpot CMS through a subdomain that points at HubSpot CMS and code on upbase.se. HubSpot CMS is used by 33,531 companies runsonwhat tracks.

### Does Upbase use jQuery?

Yes. runsonwhat found jQuery at Upbase through jQuery code on upbase.se. jQuery is a Frontend tool used by 923,389 companies runsonwhat tracks.

### Has Upbase changed tools recently?

Yes. On runsonwhat's rechecks, Upbase stopped using Atlassian (latest on October 29, 2026). A change counts only between two checks of upbase.se done the same way.

### How does runsonwhat know what Upbase uses?

runsonwhat reads public records only. Of the 14 tools at Upbase, 10 were found through code on upbase.se, 2 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upbase.se about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/upbase.se (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.