# What does Universal Standard use? Universal Standard (universalstandard.com) shows public evidence of 39 tools, according to runsonwhat (last checked 2026-10-24). - Industry: Apparel & Fashion - Size: 11–50 employees - Based in: Brooklyn, United States - Founded: 2015 - LinkedIn: https://www.linkedin.com/company/universal-standard ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | Custom domain | | | [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | Custom domain | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [React](https://www.runsonwhat.com/reverse/react) | Frontend | Website code | | | [Adobe Fonts](https://www.runsonwhat.com/reverse/adobe-fonts) | Media & UI | Website code | | | [Vue.js](https://www.runsonwhat.com/reverse/vue) | Frontend | Website code | | | [PayPal](https://www.runsonwhat.com/reverse/paypal) | Payments & Billing | Website code | | | [Global-e](https://www.runsonwhat.com/reverse/global-e) | Payments & Billing | Website code | | | [Affirm](https://www.runsonwhat.com/reverse/affirm) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | | [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code | | | [Sentry](https://www.runsonwhat.com/reverse/sentry) | Monitoring | Website code | | | [Datadog](https://www.runsonwhat.com/reverse/datadog) | Monitoring | Website code | | | [Shoplift](https://www.runsonwhat.com/reverse/shoplift) | Flags & Experiments | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code | | | [Microsoft Ads](https://www.runsonwhat.com/reverse/bing-ads) | Ads & Pixels | Website code | | | [Shopify](https://www.runsonwhat.com/reverse/shopify) | Website & CMS | Custom domain, DNS records, Website code | 2021-10 | | [TikTok Pixel](https://www.runsonwhat.com/reverse/tiktok-pixel) | Ads & Pixels | Website code | | | [Klaviyo](https://www.runsonwhat.com/reverse/klaviyo) | Marketing | DNS verification records, Website code | | | [Ahrefs](https://www.runsonwhat.com/reverse/ahrefs) | Marketing | DNS verification records | | | [LiveIntent](https://www.runsonwhat.com/reverse/liveintent) | Ads & Pixels | Website code | | | [Yotpo](https://www.runsonwhat.com/reverse/yotpo) | Marketing | Website code | | | [Gorgias](https://www.runsonwhat.com/reverse/gorgias) | Support & Docs | Website code | | | [Attentive](https://www.runsonwhat.com/reverse/attentive) | Marketing | Website code | | | [Unbounce](https://www.runsonwhat.com/reverse/unbounce) | Website & CMS | Custom domain | 2021-03 | | [Gorgias Convert](https://www.runsonwhat.com/reverse/gorgias-convert) | Marketing | Website code | | | [Swym](https://www.runsonwhat.com/reverse/swym) | Marketing | Website code | | | [UpSellit](https://www.runsonwhat.com/reverse/upsellit) | Marketing | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records | | | [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records | | | [GlobalSign](https://www.runsonwhat.com/reverse/globalsign) | Security & Compliance | DNS verification records | | | [EasyDMARC](https://www.runsonwhat.com/reverse/easydmarc) | Security & Compliance | Email records | | | [Forter](https://www.runsonwhat.com/reverse/forter) | Security & Compliance | Website code | | ## FAQ ### What tools does Universal Standard use? As of October 2026, runsonwhat has found 39 tools at Universal Standard (universalstandard.com) in public records. Edge & Hosting: Cloudflare, GoDaddy and Amazon Web Services. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Google Workspace, SendGrid and Apple Business. Last checked October 24, 2026. ### What cloud does Universal Standard run on? Universal Standard uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on universalstandard.com. Amazon Web Services is used by 146,175 companies runsonwhat tracks. ### What email provider does Universal Standard use? Universal Standard uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on universalstandard.com. Google Workspace is used by 406,771 companies runsonwhat tracks. ### What does Universal Standard use for customer support? Universal Standard uses Gorgias for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gorgias through Gorgias code on universalstandard.com. Gorgias is used by 3,985 companies runsonwhat tracks. ### What payment provider does Universal Standard use? Universal Standard uses PayPal for payments and billing, alongside Global-e and Affirm, according to runsonwhat (October 2026). runsonwhat found PayPal through PayPal code on universalstandard.com. PayPal is used by 35,079 companies runsonwhat tracks. ### What analytics tools does Universal Standard use? Universal Standard uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on universalstandard.com. Google Analytics is used by 898,248 companies runsonwhat tracks. ### How long has Universal Standard used Unbounce? Universal Standard has used Unbounce since at least March 2021, going by the first public certificate of the universalstandard.com subdomain that points at Unbounce. Other long-running tools at Universal Standard include Shopify (since October 2021). ### Does Universal Standard use Google Fonts? Yes. runsonwhat found Google Fonts at Universal Standard through Google Fonts code on universalstandard.com. Google Fonts is a Media & UI tool used by 820,353 companies runsonwhat tracks. ### Which companies have a tech stack similar to Universal Standard's? The companies with the stacks most like Universal Standard's are bebe, ALPAKA, AromaTech and AMMD, according to runsonwhat (October 2026). Each shares 15 to 25 tools with Universal Standard, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Universal Standard uses? runsonwhat reads public records only. Of the 39 tools at Universal Standard, 24 were found through code on universalstandard.com, 7 through DNS records, 4 through subdomains that point at the vendor, 3 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and universalstandard.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/universalstandard.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.