# What does Universal Pure use?

Universal Pure (universalpure.com) shows public evidence of 18 tools, according to runsonwhat (last checked 2026-10-20).

- Industry: Food & Beverages
- Size: 201–1,000 employees
- Based in: Lincoln, United States
- Founded: 2001
- LinkedIn: https://www.linkedin.com/company/1399385

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [GoDaddy](https://www.runsonwhat.com/reverse/godaddy) | DNS | DNS records, Website code |  |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code |  |
| [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code |  |
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Yoast SEO](https://www.runsonwhat.com/reverse/yoast) | Website & CMS | Website code |  |
| [Pardot](https://www.runsonwhat.com/reverse/pardot) | Marketing | Custom domain, DNS verification records, Email records, Website code |  |
| [Constant Contact](https://www.runsonwhat.com/reverse/constantcontact) | Marketing | Email records |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Custom domain, DNS verification records, Email records |  |
| [Mimecast](https://www.runsonwhat.com/reverse/mimecast) | Security & Compliance | Email records |  |
| [NetSuite](https://www.runsonwhat.com/reverse/netsuite) | Finance & Legal | Email records |  |
| [Recruitee](https://www.runsonwhat.com/reverse/recruitee) | People & HR | Website code |  |

## FAQ

### What tools does Universal Pure use?

As of October 2026, runsonwhat has found 18 tools at Universal Pure (universalpure.com) in public records. Edge & Hosting: GoDaddy. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Mimecast and NetSuite. Last checked October 20, 2026.

### What email provider does Universal Pure use?

Universal Pure uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a subdomain that points at Microsoft 365 and a DNS verification record. Microsoft 365 is used by 705,155 companies runsonwhat tracks.

### What analytics tools does Universal Pure use?

Universal Pure uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on universalpure.com. Google Analytics is used by 861,258 companies runsonwhat tracks.

### What is Universal Pure's website built with?

Universal Pure uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on universalpure.com. WordPress is used by 587,382 companies runsonwhat tracks.

### What marketing software does Universal Pure use?

Universal Pure uses Pardot for marketing, alongside Constant Contact, according to runsonwhat (October 2026). runsonwhat found Pardot through a subdomain that points at Pardot and a DNS verification record. Pardot is used by 20,087 companies runsonwhat tracks.

### What does Universal Pure use for hiring and HR?

Universal Pure uses Recruitee for hiring and HR, according to runsonwhat (October 2026). runsonwhat found Recruitee through Recruitee code on universalpure.com. Recruitee is used by 842 companies runsonwhat tracks.

### Does Universal Pure use jQuery?

Yes. runsonwhat found jQuery at Universal Pure through jQuery code on universalpure.com. jQuery is a Frontend tool used by 903,791 companies runsonwhat tracks.

### Which companies have a tech stack similar to Universal Pure's?

The companies with the stacks most like Universal Pure's are Escherich Brothandwerk, Cellex Cell Professionals, Keune Hair Cosmetics and TSA Safety Services, according to runsonwhat (October 2026). Each shares 5 to 7 tools with Universal Pure, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Universal Pure uses?

runsonwhat reads public records only. Of the 18 tools at Universal Pure, 12 were found through code on universalpure.com, 3 through email records, 2 through subdomains that point at the vendor and 1 through DNS records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and universalpure.com about monthly.


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Source: runsonwhat, https://www.runsonwhat.com/company/universalpure.com (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.