# What does Universal Athletic use? Universal Athletic (universalathletic.com) shows public evidence of 24 tools, according to runsonwhat (last checked 2026-11-13). - Industry: Sporting Goods - Size: 201–1,000 employees - Based in: United States - Founded: 1971 - LinkedIn: https://www.linkedin.com/company/universal-athletic ## Edge & Hosting | Tool | Category | Evidence | Since | |---|---|---|---| | [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | DNS records, Website code | | | [Google Cloud](https://www.runsonwhat.com/reverse/gcp) | Hosting & Cloud | DNS records | | | [Kinsta](https://www.runsonwhat.com/reverse/kinsta) | Hosting & Cloud | Website code | | ## Application | Tool | Category | Evidence | Since | |---|---|---|---| | [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code | | | [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code | | | [Font Awesome](https://www.runsonwhat.com/reverse/fontawesome) | Media & UI | Website code | | | [Vimeo](https://www.runsonwhat.com/reverse/vimeo) | Media & UI | Website code | | | [YouTube](https://www.runsonwhat.com/reverse/youtube) | Media & UI | Website code | | | [Tailwind CSS](https://www.runsonwhat.com/reverse/tailwind) | Frontend | Website code | | | [SkyVerge](https://www.runsonwhat.com/reverse/skyverge) | Payments & Billing | Website code | | ## Data & Observability | Tool | Category | Evidence | Since | |---|---|---|---| | [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code | | ## Go-to-market | Tool | Category | Evidence | Since | |---|---|---|---| | [WordPress](https://www.runsonwhat.com/reverse/wordpress) | Website & CMS | Website code | | | [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code | | | [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code | | | [WooCommerce](https://www.runsonwhat.com/reverse/woocommerce) | Website & CMS | Website code | | | [Microsoft Xandr](https://www.runsonwhat.com/reverse/xandr) | Ads & Pixels | Website code | | | [The Trade Desk](https://www.runsonwhat.com/reverse/tradedesk) | Ads & Pixels | Website code | | | [Adobe Audience Manager](https://www.runsonwhat.com/reverse/adobe-audience-manager) | Ads & Pixels | Website code | | ## Company Ops | Tool | Category | Evidence | Since | |---|---|---|---| | [Microsoft 365](https://www.runsonwhat.com/reverse/microsoft-365) | Workspace | Email records, Website code | | | [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code | | | [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records, Website code | | | [Mailgun](https://www.runsonwhat.com/reverse/mailgun) | Email Delivery | Custom domain | | | [Barracuda](https://www.runsonwhat.com/reverse/barracuda) | Security & Compliance | Email records | | | [dmarcian](https://www.runsonwhat.com/reverse/dmarcian) | Security & Compliance | Email records | | ## FAQ ### What tools does Universal Athletic use? As of November 2026, runsonwhat has found 24 tools at Universal Athletic (universalathletic.com) in public records. Edge & Hosting: Cloudflare, Google Cloud and Kinsta. Application: jQuery, Google Fonts and Font Awesome. Data & Observability: Google Analytics. Go-to-market: WordPress, Google Ads and HubSpot. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 13, 2026. ### What cloud does Universal Athletic run on? Universal Athletic uses Google Cloud for hosting and cloud infrastructure, alongside Kinsta, according to runsonwhat (November 2026). runsonwhat found Google Cloud through DNS records that point at Google Cloud. Google Cloud is used by 78,019 companies runsonwhat tracks. ### What CRM does Universal Athletic use? Universal Athletic uses HubSpot for its CRM, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on universalathletic.com. HubSpot is used by 97,931 companies runsonwhat tracks. ### What email provider does Universal Athletic use? Universal Athletic uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on universalathletic.com. Microsoft 365 is used by 736,661 companies runsonwhat tracks. ### What payment provider does Universal Athletic use? Universal Athletic uses SkyVerge for payments and billing, according to runsonwhat (November 2026). runsonwhat found SkyVerge through SkyVerge code on universalathletic.com. SkyVerge is used by 1,449 companies runsonwhat tracks. ### What analytics tools does Universal Athletic use? Universal Athletic uses Google Analytics for analytics, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on universalathletic.com. Google Analytics is used by 904,027 companies runsonwhat tracks. ### Does Universal Athletic use jQuery? Yes. runsonwhat found jQuery at Universal Athletic through jQuery code on universalathletic.com. jQuery is a Frontend tool used by 927,260 companies runsonwhat tracks. ### Which companies have a tech stack similar to Universal Athletic's? The companies with the stacks most like Universal Athletic's are Hollis, Bering's Hardware | A Modern Day General Store, Anduzzi’s Sports Club and Go Configure, according to runsonwhat (November 2026). Each shares 11 to 13 tools with Universal Athletic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices. ### How does runsonwhat know what Universal Athletic uses? runsonwhat reads public records only. Of the 24 tools at Universal Athletic, 16 were found through code on universalathletic.com, 5 through email records, 2 through DNS records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and universalathletic.com about monthly. --- Source: runsonwhat, https://www.runsonwhat.com/company/universalathletic.com (updated November 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.