# What does Unit use?

Unit (unit.co) shows public evidence of 46 tools, according to runsonwhat (last checked 2026-10-07).

- Industry: Financial Services
- Size: 51–200 employees
- Based in: New York, United States
- Founded: 2019
- LinkedIn: https://www.linkedin.com/company/unit

## Edge & Hosting

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Cloudflare](https://www.runsonwhat.com/reverse/cloudflare) | CDN & Edge | Website code |  |
| [Amazon Web Services](https://www.runsonwhat.com/reverse/aws) | Hosting & Cloud | Website code |  |
| [Amazon Route 53](https://www.runsonwhat.com/reverse/route53) | DNS | DNS records |  |
| [Amazon CloudFront](https://www.runsonwhat.com/reverse/cloudfront) | CDN & Edge | Custom domain, Website code |  |
| [Netlify](https://www.runsonwhat.com/reverse/netlify) | Hosting & Cloud | Custom domain | 2020-08 |

## Application

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [jQuery](https://www.runsonwhat.com/reverse/jquery) | Frontend | Website code |  |
| [Google Fonts](https://www.runsonwhat.com/reverse/google-fonts) | Media & UI | Website code |  |
| [GSAP](https://www.runsonwhat.com/reverse/gsap) | Media & UI | Website code |  |
| [Anthropic](https://www.runsonwhat.com/reverse/anthropic) | AI | DNS verification records |  |
| [OpenAI](https://www.runsonwhat.com/reverse/openai) | AI | DNS verification records |  |

## Data & Observability

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Analytics](https://www.runsonwhat.com/reverse/ga) | Analytics | Website code |  |
| [Google Tag Manager](https://www.runsonwhat.com/reverse/gtm) | Analytics | Website code |  |
| [Hotjar](https://www.runsonwhat.com/reverse/hotjar) | Analytics | Website code |  |
| [Atlassian Statuspage](https://www.runsonwhat.com/reverse/statuspage) | Monitoring | Custom domain, DNS verification records, Email records, Website code | 2021-06 |
| [Contentsquare](https://www.runsonwhat.com/reverse/contentsquare) | Analytics | Website code |  |
| [Mixpanel](https://www.runsonwhat.com/reverse/mixpanel) | Analytics | DNS verification records, Website code |  |
| [Intellimize](https://www.runsonwhat.com/reverse/intellimize) | Flags & Experiments | Website code |  |

## Go-to-market

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Ads](https://www.runsonwhat.com/reverse/google-ads) | Ads & Pixels | Website code |  |
| [Meta Pixel](https://www.runsonwhat.com/reverse/meta-pixel) | Ads & Pixels | DNS verification records, Website code |  |
| [LinkedIn Insight Tag](https://www.runsonwhat.com/reverse/linkedin-insight) | Ads & Pixels | Website code |  |
| [HubSpot](https://www.runsonwhat.com/reverse/hubspot) | Sales & CRM | Email records, Website code |  |
| [Zendesk](https://www.runsonwhat.com/reverse/zendesk) | Support & Docs | Custom domain, Email records, Website code | 2020-11 |
| [Webflow](https://www.runsonwhat.com/reverse/webflow) | Website & CMS | Custom domain, Website code | 2020-11 |
| [Salesforce](https://www.runsonwhat.com/reverse/salesforce) | Sales & CRM | Email records, Website code |  |
| [X Ads](https://www.runsonwhat.com/reverse/x-ads) | Ads & Pixels | Website code |  |
| [ZoomInfo](https://www.runsonwhat.com/reverse/zoominfo) | Sales & CRM | Website code |  |
| [6sense](https://www.runsonwhat.com/reverse/sixsense) | Sales & CRM | Website code |  |
| [Vector](https://www.runsonwhat.com/reverse/vector) | Sales & CRM | Website code |  |
| [Unify](https://www.runsonwhat.com/reverse/unify) | Sales & CRM | Website code |  |
| [Common Room](https://www.runsonwhat.com/reverse/commonroom) | Sales & CRM | Website code |  |
| [Attio](https://www.runsonwhat.com/reverse/attio) | Sales & CRM | DNS verification records |  |
| [Koala](https://www.runsonwhat.com/reverse/koala) | Sales & CRM | Website code |  |
| [Swan](https://www.runsonwhat.com/reverse/swan) | Sales & CRM | Website code |  |

## Company Ops

| Tool | Category | Evidence | Since |
|---|---|---|---|
| [Google Workspace](https://www.runsonwhat.com/reverse/google-workspace) | Workspace | Email records, Website code |  |
| [reCAPTCHA](https://www.runsonwhat.com/reverse/recaptcha) | Security & Compliance | Website code |  |
| [SendGrid](https://www.runsonwhat.com/reverse/sendgrid) | Email Delivery | Email records |  |
| [Apple Business](https://www.runsonwhat.com/reverse/apple) | Workspace | DNS verification records |  |
| [Atlassian](https://www.runsonwhat.com/reverse/atlassian) | Dev Tools | DNS verification records |  |
| [DocuSign](https://www.runsonwhat.com/reverse/docusign) | Finance & Legal | DNS verification records, Website code |  |
| [1Password](https://www.runsonwhat.com/reverse/1password) | Security & Compliance | DNS verification records |  |
| [Cursor](https://www.runsonwhat.com/reverse/cursor) | Dev Tools | DNS verification records |  |
| [Figma](https://www.runsonwhat.com/reverse/figma) | Collaboration | DNS verification records |  |
| [Zapier](https://www.runsonwhat.com/reverse/zapier) | Dev Tools | DNS verification records |  |
| [monday.com](https://www.runsonwhat.com/reverse/monday) | Collaboration | DNS verification records |  |

## FAQ

### What tools does Unit use?

As of October 2026, runsonwhat has found 46 tools at Unit (unit.co) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Google Workspace, reCAPTCHA and SendGrid. Last checked October 7, 2026.

### What cloud does Unit run on?

Unit uses Amazon Web Services for hosting and cloud infrastructure, alongside Netlify, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on unit.co. Amazon Web Services is used by 144,668 companies runsonwhat tracks.

### What CRM does Unit use?

Unit uses HubSpot for its CRM, alongside Salesforce, Attio and ZoomInfo, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on unit.co. HubSpot is used by 91,742 companies runsonwhat tracks.

### What email provider does Unit use?

Unit uses Google Workspace for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Google Workspace through email records that authorize Google Workspace and code on unit.co. Google Workspace is used by 396,240 companies runsonwhat tracks.

### What does Unit use for customer support?

Unit uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Unit has used it since at least November 2020. Zendesk is used by 40,767 companies runsonwhat tracks.

### What analytics tools does Unit use?

Unit uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Contentsquare, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on unit.co. Google Analytics is used by 849,088 companies runsonwhat tracks.

### How long has Unit used Netlify?

Unit has used Netlify since at least August 2020, going by the first public certificate of the unit.co subdomain that points at Netlify. Other long-running tools at Unit include Zendesk (since November 2020), Webflow (since November 2020) and Atlassian Statuspage (since June 2021).

### Does Unit use jQuery?

Yes. runsonwhat found jQuery at Unit through jQuery code on unit.co. jQuery is a Frontend tool used by 895,139 companies runsonwhat tracks.

### Does Unit use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Unit; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Unit may use more AI tools than these.

### Which companies have a tech stack similar to Unit's?

The companies with the stacks most like Unit's are Superwall, Smartness, unitQ and FOSSA, according to runsonwhat (October 2026). Each shares 14 to 25 tools with Unit, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

### How does runsonwhat know what Unit uses?

runsonwhat reads public records only. Of the 46 tools at Unit, 21 were found through code on unit.co, 15 through DNS records, 5 through subdomains that point at the vendor, 4 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and unit.co about monthly.


---

Source: runsonwhat, https://www.runsonwhat.com/company/unit.co (updated October 2026). Counts are companies with direct public evidence of the tool (DNS records, certificates, website code, a real-browser crawl, subprocessor lists), so they are lower bounds. Methodology: https://www.runsonwhat.com/methodology.
